Essentials of Pricing Analytics

Tools and Implementation with Excel
2. Auflage 2026
ISBN: 978-1-032-98981-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 310 Seiten, Format (B × H): 174 mm x 246 mm

Reihe: Mastering Business Analytics

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.

Beyond theoretical perspectives, this second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, this updated edition features new content on subscription models, two-sided markets, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.

This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.

Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.

Zielgruppe

Postgraduate and Professional Practice & Development

Autoren/Hrsg.

Haugom, Erik

Alnes, Per Kristian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Geldwirtschaft, Währungspolitik

Inhaltsverzeichnis

1. Introduction 2. Fundamentals of Price Theory 3. Segmentation and Price Differentiation 4. Break-even Analysis 5. Price Sensitivity and Willingness-to-Pay 6. Empirical Estimations of Price-response Functions 7. Price Optimization 8. Case Study: Optimal Prices of Movie Theatre Tickets 9. Markdown Optimization 10. The Hedonic Pricing Model 11. Revenue Management 12. Big Data and Pricing Analytics 13. Monte Carlo Simulation for Pricing Decisions 14. Conjoint Analysis for Pricing Decisions 15. Acceptance, Ethics and the Law

Über Autor(innen)

Erik Haugom is Professor in Business Administration at the University of Inland Norway.

Per Kristian Alnes is a Senior Researcher at the Eastern Norway Research Institute at the University of Inland Norway.