Hawk How Did I Get Here?

The Ascent of an Unlikely CEO
1. Auflage 2010
ISBN: 978-0-470-93019-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 208 Seiten, E-Book

The most famous skateboarder ever shares the business secrets tohis success!
He's the man who put skateboarding on the map. He's the first toland a 900 (two and a half full rotations). He's also among therichest pitchmen in any sport. And, in a sport that's especiallyyouth-oriented, Tony Hawk, a 40-something father of four, stillconnects with his audience by staying true to who he is.
Moving easily between the ramp and the boardroom, Tony currentlyruns one of the most acclaimed action sports companies, a clothingline, and video game series bearing his name that has sold over $1billion worldwide, making it the biggest selling action sports gamefranchise in game history. He has secured endorsement deals withmajor brands such as McDonalds, Intel, T-Mobile and Kohl's; startedthe Boom Boom HuckJam action sports tour; and achieved worldwideacclaim from the ESPN X Games.
Filled with Tony's typical modesty and humor, How Did I GetHere? tells the amazing story behind Tony Hawk's unprecedentedsuccess from skateboarder to CEO, and the secrets behind hislasting appeal. You'll find out how authenticity has served himwell in all his achievements. You'll also understand how his storyhas shaped many of his fundamental values, including his hugedesire to win and his strong sense of realism.
Get the inside story of Tony Hawk beyond the skateboard as heanswers the question: How Did I Get Here?

Autoren/Hrsg.

Hawk, Tony

Hawk, Pat

Inhaltsverzeichnis

Preface.
Credits.
Chapter 1 Toucan Sam Teaches Me a Lesson.
The day I knew it was time to take control.
Chapter 2 Building a Better Birdhouse.
The birth and near-death of our first business.
Chapter 3 Hey Kid, Want to Buy a Hoodie?
Risking our homes to make T-shirts and hats.
Chapter 4 "Is Tony Hawk a Real Person?"
From motion capture to gaming franchise.
Chapter 5 What the Hell Is a HuckJam?
Innovation and improvisation on a million-dollar ramp.
Chapter 6 "Extreme" Is a Four-Letter Word.
"This is how we do it in our world".
Chapter 7 The Denim Debacle.
Some business ideas that didn't quite fly.
Chapter 8 Final Cut.
The key to image control: get your own editing bay.
Chapter 9 Hashtag Is Not a Death-Metal Band.
Reaching out through tweets, apps, and satrad.
Chapter 10 How to Never Get a Movie Made.
Hollywood will break your heart, or at least piss you off.
Chapter 11 Stinky Diapers in First Class.
How to balance travel and family: bring 'em.
Chapter 12 Giving Back.
Family, friends, Regis, and a very smart fifth-grader help mebuild a charity.
Acknowledgments.
Index.

Über Autor(innen)

TONY HAWK is the most famous and influential skateboarder ofall time. In the 1980s and 1990s, he was instrumental inskateboarding's transformation from fringe pursuit to respectedsport. He is the founder, President, and CEO of Tony Hawk, Inc.,which he continues to develop and grow. He is also the founder ofthe Tony Hawk Foundation, which works to create skateparks andempower youth in low-income communities.
PAT HAWK is Tony's older sister; she began working withhim in 1995 at Birdhouse Skateboards. In 1997, they created TonyHawk, Inc. Pat has been Vice President and COO of Tony Hawk, Inc.since then and continues to manage its day-to-day operations. Patis on the Board of Directors of the Tony Hawk Foundation.