Semiotic Investigations on Consumers, Objects and Brands
Buch, Englisch, 250 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 4385 g
ISBN: 978-1-137-50996-3
Verlag: Palgrave MacMillan UK
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Zielgruppe
Research
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Fachgebiete
Weitere Infos & Material
Introduction: Market Medi(t)ations 1. Love And The Market 2. Simplexities 3. Ethics Despite Amorality 4. Narrativites 5. I/Materialities 6. Embodiments