Heilbrunn Market Mediations

Semiotic Investigations on Consumers, Objects and Brands
1. Auflage 2015
ISBN: 978-1-137-50998-7
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 250 Seiten

Reihe: Business and Management (R0)

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

Zielgruppe

Research

Autoren/Hrsg.

Heilbrunn, B.

Inhaltsverzeichnis

Introduction: Market Medi(t)ations 1. Love And The Market 2. Simplexities 3. Ethics Despite Amorality 4. Narrativites 5. I/Materialities 6. Embodiments

Über Autor(innen)

Benoît Heilbrunn is Professor of Marketing at ESCP Europe Business School and at IFM (French Institute of Fashion). He teaches brand management, design management and consumer behaviour, and acts as a consultant in the area of brand activation and semiotics of marketing and branding. His wide interest in human sciences allows him to articulate a reflexion on the ideological aspects of consumer and brand society. He is also interested in the various dimensions of material culture, mainly objects, logos and visual identities.