Buch, Englisch, 384 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 719 g
ISBN: 978-0-470-60174-7
Verlag: FOR DUMMIES
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
* Advice on how to apply creativity to the workplace
* Ideas for spicing up presentations
* Shows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction.
Part I: Making Your Mark as an Innovator.
Chapter 1: Taking an Innovative Approach to Work.
Chapter 2: Creating an Innovative Career Path.
Chapter 3: Leading with Creative Vision.
Chapter 4: Innovating in Sales and Marketing.
Chapter 5: Being an Innovative Strategist.
Part II: Stimulating Your Creative Side: Thinking in New and Different Ways.
Chapter 6: Getting Juices Flowing in Brainstorming Sessions.
Chapter 7: Mastering Advanced Brainstorming.
Chapter 8: Going Beyond Brainstorming.
Chapter 9: Turning Problems into Opportunities for Innovation.
Chapter 10: Going Shopping for Innovations.
Chapter 11: Coming Up with Creative Combinations.
Part III: Applying Creativity and Innovation to Daily Challenges.
Chapter 12: Delivering Fresh Presentations and Proposals.
Chapter 13: Negotiating Creative Win-Wins.
Chapter 14: Innovating to Save Costs.
Part IV: Implementing a Major Innovation.
Chapter 15: Managing the Development of an Innovative Idea.
Chapter 16: Spreading the Word to Diffuse Your Innovation.
Chapter 17: Protecting Intellectual Property.
Chapter 18: Building a Business Around Your Innovation.
Part V: The Part of Tens.
Chapter 19: Ten Creative Ways to Boost Your Career.
Chapter 20: Ten Tips for More Innovative Meetings.
Chapter 21: Ten Ways to Stimulate Your Creative Genius.
Chapter 22: Ten Tips for Better Implementation of Your Ideas.
Index.
