E-Book, Englisch, 384 Seiten, E-Book
ISBN: 978-0-470-64913-8
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Success in business demands constant creativity. Generatingfresh solutions to problems and the ability to invent new productsor services for a changing market are part of the intellectualcapital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities.
* Advice on how to apply creativity to the workplace
* Ideas for spicing up presentations
* Shows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide foranyone in business who is looking to harness their creativity toboost productivity and revenue!
Autoren/Hrsg.
Weitere Infos & Material
Introduction 1
Part I: Making Your Mark as an Innovator 9
Chapter 1: Taking an Innovative Approach to Work 11
Chapter 2: Creating an Innovative Career Path 33
Chapter 3: Leading with Creative Vision 45
Chapter 4: Innovating in Sales and Marketing 67
Chapter 5: Being an Innovative Strategist 79
Part II: Stimulating Your Creative Side: Thinking in New andDifferent Ways 99
Chapter 6: Getting Juices Flowing in Brainstorming Sessions101
Chapter 7: Mastering Advanced Brainstorming 121
Chapter 8: Going Beyond Brainstorming 143
Chapter 9: Turning Problems into Opportunities for Innovation159
Chapter 10: Going Shopping for Innovations 171
Chapter 11: Coming Up with Creative Combinations 183
Part III: Applying Creativity and Innovation to DailyChallenges 197
Chapter 12: Delivering Fresh Presentations and Proposals 199
Chapter 13: Negotiating Creative Win-Wins 219
Chapter 14: Innovating to Save Costs 231
Part IV: Implementing a Major Innovation 245
Chapter 15: Managing the Development of an Innovative Idea247
Chapter 16: Spreading the Word to Diffuse Your Innovation 261
Chapter 17: Protecting Intellectual Property 275
Chapter 18: Building a Business Around Your Innovation 295
Part V: The Part of Tens 309
Chapter 19: Ten Creative Ways to Boost Your Career 311
Chapter 20: Ten Tips for More Innovative Meetings 317
Chapter 21: Ten Ways to Stimulate Your Creative Genius 323
Chapter 22: Ten Tips for Better Implementation of Your Ideas331
Index 339