Fashion Marketing

Contemporary Issues
3. New Auflage 2019
ISBN: 978-0-415-83972-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 352 Seiten, Format (B × H): 156 mm x 234 mm

This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability.

The twelve new chapters from fashion marketing thought leaders now include pedagogical features, as well as brand new real-life case studies. The cases, and the approach, draw from international examples to build a comprehensive picture of a global industry.

New to this edition:

Full colour and richly illustrated interior with photographs and reproduced adverts

New table of contents: twelve thematic chapters designed to map to one-semester courses

Chapters on the most current buzzwords in fashion marketing, including ethical fashion, sustainable fashion and technology

A brand new companion website to aid lecturers with their teaching and students with their learning

This book has been long established as the go-to text for those who want a more advanced guide to fashion marketing than you can find in other books. This updated edition with its enhanced teaching features is the perfect choice for lecturers leading fashion marketing courses, students of business or fashion, and thoughtful professionals who want an intelligent, critical understanding of their industry.

Autoren/Hrsg.

Hines, Tony (Manchester Metropolitan University, UK)

Hines, Tony

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1. Globalization: Global markets and global supply 2. Fashion sourcing and production networks meeting global demand 3. Consumer trends and consumption patterns 4. Fashioning consumer identities – Fashion promotion and advertising 5. Design and innovation 6. The importance of branding in fashion 7. Retailing fashion 8. Smart fashion – Science and Art 9. New fashion marketing: Social media and its impact on fashion marketing 10. Sustainable Fashion – Corporate Social Responsibility 11. Ethical fashion 12. Fashion Futures

Über Autor(innen)

Tony Hines is Professor of Marketing at Manchester Metropolitan University, UK.