Postmodern Consumer Research

The Study of Consumption as Text
1. Auflage 1992
ISBN: 978-0-8039-4743-6
Verlag: Sage Publications

Buch, Englisch, Band 1, 152 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 206 g

Reihe: Association for Consumer Research

Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.

Autoren/Hrsg.

Hirschman, Elizabeth

Hirschman, Elizabeth C.

Holbrook, Morris B.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein Empirische Sozialforschung, Statistik

Inhaltsverzeichnis

Introduction
PART ONE: THE PHILOSOPHIES
Empiricism
Socioeconomic Constructionism
Interpretivism
Subjectivism
Rationalism
PART TWO: METHODS
From Philosophy to Methodological Assumptions
Empiricism
Rationalism
Socioeconomic Constructionism
Interpretivism
Subjectivism
PART THREE: EVALUATING RESEARCH
Be Gentle With the Text