Buch, Englisch, 320 Seiten, Format (B × H): 156 mm x 232 mm, Gewicht: 454 g
Uncovering the Secrets of User Psychology to Scale Your Success
Buch, Englisch, 320 Seiten, Format (B × H): 156 mm x 232 mm, Gewicht: 454 g
ISBN: 978-1-394-38733-5
Verlag: Wiley
***A USA TODAY BESTSELLER***
Create and market products that people can’t ignore using proven strategies from behavioral science.
Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably.
Colin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures. With nearly two decades of experience in the tech industry spanning the globe, Hodge distills the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for:
- Harnessing behavioral science to optimize acquisition, retention, and user value
- Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty
- Designing experiences that nudge customer decisions toward success
- Unveiling your competitors’ hidden psychological tactics and applying them using robust principles.
Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Growth equips you with the tools to build a product that users love—and can’t stop talking about.
Fachgebiete
Weitere Infos & Material
Foreword xi
Introduction xiii
Part I Getting Comfortable with Being Uncomfortable 1
Chapter 1 Undressing in Public 3
Chapter 2 The Foundations of User Psychology 11
Chapter 3 What’s Holding You Back? 29
Chapter 4 The Allure of Authenticity 41
Part II the Mindset of Outrageous Growth 51
Chapter 5 The Quiet Superpower 53
Chapter 6 When the World Comes Crashing Down 67
Chapter 7 Can’t Stop, Won’t Stop 79
Chapter 8 Shut Up and Ship 95
Chapter 9 The Psychology of Negotiating 115
Chapter 10 Exits and Entrances: How and When to Sell 125
Part III the Three Best Psychology Methods for Startup Growth 141
Chapter 11 Creating FOMO 143
Chapter 12 How Invisible Hands Guide Decisions 163
Chapter 13 A Game-Winning Strategy 193
Chapter 14 Finding the Magic 209
Chapter 15 Your User Psychology Toolbox 241
Notes 267
Acknowledgments 279
About the Author 283
Index 285
