Buch, Englisch, 121 Seiten, Paperback, Format (B × H): 168 mm x 240 mm, Gewicht: 248 g
Targeted Planning and Successful Implementation
Buch, Englisch, 121 Seiten, Paperback, Format (B × H): 168 mm x 240 mm, Gewicht: 248 g
ISBN: 978-3-658-38828-7
Verlag: Springer
A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
What are online fundraisers - A definition.- Online fundraisers - An empirical overview.- The right marketing mix for online fundraisers.- Support and retention through tailored targeting.- Management of online fundraisers.- What is the potential of online fundraisers?.