E-Book, Englisch, 296 Seiten, E-Book
Holt / Perren Media Industries
1. Auflage 2011
ISBN: 978-1-4443-6023-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
History, Theory, and Method
E-Book, Englisch, 296 Seiten, E-Book
ISBN: 978-1-4443-6023-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Media Industries: History, Theory and Method is among thefirst texts to explore the evolving field of media industry studiesand offer an innovative blueprint for future study and analysis.
* capitalizes on the current social and cultural environment ofunprecedented technical change, convergence, and globalizationacross a range of textual, institutional and theoreticalperspectives
* brings together newly commissioned essays by leading scholarsin film, media, communications and cultural studies
* includes case studies of film, television and digital media tovividly illustrate the dynamic transformations taking place acrossnational, regional and international contexts
Autoren/Hrsg.
Weitere Infos & Material
List of Figures vii
Acknowledgments viii
Notes on Contributors ix
Introduction: Does the World Really Need One More Field ofStudy? 1
Jennifer Holt and Alisa Perren
Part I: History 17
Editors' Introduction 19
1 Nailing Mercury: The Problem of Media Industry Historiography21
Michele Hilmes
2 Manufacturing Heritage: The Moving Image Archive and MediaIndustry Studies 34
Caroline Frick
3 Film Industry Studies and Hollywood History 45
Thomas Schatz
4 Historicizing TV Networking: Broadcasting, Cable, and the Caseof ESPN 57
Victoria E. Johnson
5 From Sponsorship to Spots: Advertising and the Development ofElectronic Media 69
Cynthia B. Meyers
6 New Media as Transformed Media Industry 81
P. David Marshall
Part II: Theory 91
Editors' Introduction 93
7 Media Industries, Political Economy, and Media/CulturalStudies: An Articulation 95
Douglas Kellner
8 Thinking Globally: From Media Imperialism to Media Capital108
Michael Curtin
9 Thinking Regionally: Singular in Diversity and Diverse inUnity 120
Cristina Venegas
10 Thinking Nationally: Domicile, Distinction, and Dysfunctionin Global Media Exchange 132
Nitin Govil
11 Convergence Culture and Media Work 144
Mark Deuze
Part III: Methodologies and Models 157
Editors' Introduction 159
12 Media Economics and the Study of Media Industries 161
Philip M. Napoli
13 Regulation and the Law: A Critical Cultural CitizenshipApproach 171
John McMurria
14 Can Natural Luddites Make Things Explode or Travel Faster?The New Humanities, Cultural Policy Studies, and CreativeIndustries 184
Toby Miller
15 Cultures of Production: Studying Industry's Deep Texts, Reflexive Rituals, and Managed Self-Disclosures 199
John Thornton Caldwell
16 The Moral Economy of Web 2.0: Audience Research andConvergence Culture 213
Joshua Green and Henry Jenkins
Part IV: The Future: Four Visions 227
Editors' Introduction 229
17 From the Consciousness Industry to the Creative Industries:Consumer-Created Content, Social Network Markets, and the Growth ofKnowledge 231
John Hartley
18 Politics, Theory, and Method in Media Industries Research245
David Hesmondhalgh
19 An Industry Perspective: Calibrating the Velocity of Change256
Jordan Levin
20 Toward Synthetic Media Industry Research 264
Horace Newcomb
Index 271