Holt / Perren Media Industries

History, Theory, and Method
1. Auflage 2011
ISBN: 978-1-4443-6023-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 296 Seiten, E-Book

Media Industries: History, Theory and Method is among thefirst texts to explore the evolving field of media industry studiesand offer an innovative blueprint for future study and analysis.
* capitalizes on the current social and cultural environment ofunprecedented technical change, convergence, and globalizationacross a range of textual, institutional and theoreticalperspectives
* brings together newly commissioned essays by leading scholarsin film, media, communications and cultural studies
* includes case studies of film, television and digital media tovividly illustrate the dynamic transformations taking place acrossnational, regional and international contexts

Autoren/Hrsg.

Holt, Jennifer

Perren, Alisa

Inhaltsverzeichnis

List of Figures vii
Acknowledgments viii
Notes on Contributors ix
Introduction: Does the World Really Need One More Field ofStudy? 1
Jennifer Holt and Alisa Perren
Part I: History 17
Editors' Introduction 19
1 Nailing Mercury: The Problem of Media Industry Historiography21
Michele Hilmes
2 Manufacturing Heritage: The Moving Image Archive and MediaIndustry Studies 34
Caroline Frick
3 Film Industry Studies and Hollywood History 45
Thomas Schatz
4 Historicizing TV Networking: Broadcasting, Cable, and the Caseof ESPN 57
Victoria E. Johnson
5 From Sponsorship to Spots: Advertising and the Development ofElectronic Media 69
Cynthia B. Meyers
6 New Media as Transformed Media Industry 81
P. David Marshall
Part II: Theory 91
Editors' Introduction 93
7 Media Industries, Political Economy, and Media/CulturalStudies: An Articulation 95
Douglas Kellner
8 Thinking Globally: From Media Imperialism to Media Capital108
Michael Curtin
9 Thinking Regionally: Singular in Diversity and Diverse inUnity 120
Cristina Venegas
10 Thinking Nationally: Domicile, Distinction, and Dysfunctionin Global Media Exchange 132
Nitin Govil
11 Convergence Culture and Media Work 144
Mark Deuze
Part III: Methodologies and Models 157
Editors' Introduction 159
12 Media Economics and the Study of Media Industries 161
Philip M. Napoli
13 Regulation and the Law: A Critical Cultural CitizenshipApproach 171
John McMurria
14 Can Natural Luddites Make Things Explode or Travel Faster?The New Humanities, Cultural Policy Studies, and CreativeIndustries 184
Toby Miller
15 Cultures of Production: Studying Industry's Deep Texts, Reflexive Rituals, and Managed Self-Disclosures 199
John Thornton Caldwell
16 The Moral Economy of Web 2.0: Audience Research andConvergence Culture 213
Joshua Green and Henry Jenkins
Part IV: The Future: Four Visions 227
Editors' Introduction 229
17 From the Consciousness Industry to the Creative Industries:Consumer-Created Content, Social Network Markets, and the Growth ofKnowledge 231
John Hartley
18 Politics, Theory, and Method in Media Industries Research245
David Hesmondhalgh
19 An Industry Perspective: Calibrating the Velocity of Change256
Jordan Levin
20 Toward Synthetic Media Industry Research 264
Horace Newcomb
Index 271

Über Autor(innen)

Jennifer Holt is Assistant Professor of film and mediastudies at the University of California, Santa Barbara
Alisa Perren is Assistant Professor in the Department ofCommunication at Georgia State University.