Hooper Ideologies that Influence
1. Auflage 2013
ISBN: 978-3-656-50258-6
Verlag: GRIN Publishing
Format: PDF
Kopierschutz: 0 - No protection
Comparing Consumption Trends of Sausages and Maize in Post-Communist Economies
E-Book, Englisch, 5 Seiten
ISBN: 978-3-656-50258-6
Verlag: GRIN Publishing
Format: PDF
Kopierschutz: 0 - No protection
Research Paper (undergraduate) from the year 2012 in the subject Ethnology / Cultural Anthropology, grade: 1,5, Massey University, New Zealand, language: English, abstract: The link between ideology and identity has the potential to be a powerful and transforming catalyst, with food often taking on a symbolic nature outside of its original context. In the article The Soviet Sausage Renaissance (Klumbyte, 2010), the author points towards how the term 'Soviet', a word with negative connotations in post-communist Lithuania, has been transformed into a successful marketed brand of sausage. By reinventing the original association of the term Soviet, which denoted 'colonization, oppression...and cultural backwardness...of the nation', the company changed it to a representation of nature and striving for the highest quality (Kumbyte, 2010, p. 23-27).
