International Cases in Tourism Management

1. Auflage 2003
ISBN: 978-0-7506-5514-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 410 Seiten, Format (B × H): 183 mm x 247 mm, Gewicht: 794 g

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Zielgruppe

Tutors looking for materials for teaching sessions and assessments for tourism courses; students on tourism courses at HND, undergraduate and postgraduate levels.

Autoren/Hrsg.

Swarbrooke, John

Horner, Susan

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism

Über Autor(innen)

Susan Horner, John Swarpson