Consumer Eye Tracking in Second-Hand Product Markets

A Human Factors Study
1. Auflage 2026
ISBN: 978-1-032-66304-3
Verlag: CRC Press

Buch, Englisch, 152 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 453 g

With growing concern about environmental issues, such as air, soil, and water pollution, second-hand markets are proving ever more popular for environmentally and financially conscious consumers. However, studies on how consumers pick and choose items in these markets have rarely been undertaken. This book details a study into how humans make decisions in these markets and concludes with what researchers can learn from their behaviours.

Consumer Eye Tracking in Second-Hand Product Markets: A Human Factors Study offers insight into consumer behavior by investigating how consumers choose second-hand products using eye-tracking technology. It includes a literature review of consumer behaviour in eye movement studies, followed by a discussion of typical behaviours associated with buying and selling second-hand products. The book then presents two detailed eye-tracking experiments and concludes with the author's experiences and reflections on conducting the experiments including coverage of the human factors involved. It reveals to the reader what factors the consumers considered, how they made their decisions and what conclusions could be drawn to best understand human behaviour in second-hand markets.

This interesting title will appeal to researchers, academics, students and professionals of human factors, human-computer interaction, business and management, psychology and computer science.

Zielgruppe

Academic and Professional Reference

Autoren/Hrsg.

Hsieh, Pei-Hsuan

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion
• Technische Wissenschaften Technik Allgemein Technik: Allgemeines

Inhaltsverzeichnis

Section 1. Second-Hand Products (SHP). 1. Second-Hand Product Market in Online Auction. 2. Purchasing Intention of Second-Hand Products. Section 11. Eye Tracking. 3. Eye Tracking Research on Purchasing Intention. 4. Eye Tracking Research: Design and Experimental Procedures. Section 111. Human Factors. 5. Research Findings. 6. Discussions and Reflections.

Über Autor(innen)

Pei-Hsuan Hsieh is an Associate Professor in the Department of Computer Science, with a joint appointment in the Department of Education at National Chengchi University (NCCU), Taiwan. She is also an affiliated researcher at the Taiwan Mind & Brain Imaging Center (TMBIC), NCCU. She serves as the secretary of TWAIS, the Chair of Marketing in SIGHCI, and a program board member of Artificial Intelligence in Human-Computer Interaction. Her research interests focus on exploring technology users’ behavior in various contexts, including e-learning and e-commerce.