Social Selling

Techniques to Influence Buyers and Changemakers
2. Auflage 2022
ISBN: 978-1-3986-0738-5
Verlag: Kogan Page

Buch, Englisch, 328 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 902 g

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks.Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.

Autoren/Hrsg.

Hughes, Timothy

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

• • Chapter - 00: Introduction to Social Selling;
  • Chapter - 01: Community and Tribalism;
  • Chapter - 02: Your Identity Within Social Networks;
  • Chapter - 03: Talking to Strangers;
  • Chapter - 04: Controlling Influence;
  • Chapter - 05: The Mechanics of Traditional Sales;
  • Chapter - 06: Moving from an Analogue to a Social Mindset;
  • Chapter - 07: Selling the Idea of Social Selling and Measuring Success;
  • Chapter - 08: How to Use Technology to Your Advantage;
  • Chapter - 09: Digital Maturity;
  • Chapter - 10: The Digital Organization Practitioner;
  • Chapter - 11: Five Steps to Getting You Started

Über Autor(innen)

Hughes, Timothy
Tim Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.

Timothy Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.