Hwang Hands-On Data Science for Marketing

Improve your marketing strategies with machine learning using Python and R
1. Auflage 2019
ISBN: 978-1-78934-882-8
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 464 Seiten

No detailed description available for "Hands-On Data Science for Marketing".

Autoren/Hrsg.

Hwang, Yoon Hyup

Fachgebiete

• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion Informationsvisualisierung
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Datenbankdesign & Datenbanktheorie
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion Informationsarchitektur

Inhaltsverzeichnis

Table of Contents - Data Science and Marketing
- Key Performance Indicators and Visualizations
- Drivers behind Marketing Engagement
- From Engagement to Conversion
- Product Analytics
- Recommending the Right Products
- Exploratory Analysis for Customer Behavior
- Predicting the Likelihood of Marketing Engagement
- Customer Lifetime Value
- Data-Driven Customer Segmentation
- Retaining Customers
- A/B Testing for Better Marketing Strategy
- What's Next?

Über Autor(innen)

Hwang Yoon Hyup:
Yoon Hyup Hwang is a seasoned data scientist in the marketing and financial sectors with expertise in predictive modeling, machine learning, statistical analysis, and data engineering. He has 8+ years' experience of building numerous machine learning models and data products using Python and R. He holds an MSE in computer and information technology from the University of Pennsylvania and a BA in economics from the University of Chicago. In his spare time, he enjoys practicing various martial arts, snowboarding, and roasting coffee. Born and raised in Busan, South Korea, he currently works in New York and lives in New Jersey with his artist wife, Sunyoung, and a playful dog, Dali (named after Salvador Dali).