E-Book, Englisch, Band 17, 568 Seiten, eBook
Ingene / Parry Mathematical Models of Distribution Channels
2004
ISBN: 978-0-387-22790-0
Verlag: Springer US
Format: PDF
Kopierschutz: 1 - PDF Watermark
E-Book, Englisch, Band 17, 568 Seiten, eBook
Reihe: International Series in Quantitative Marketing
ISBN: 978-0-387-22790-0
Verlag: Springer US
Format: PDF
Kopierschutz: 1 - PDF Watermark
identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
A Commentary on Distribution-Channels Modeling.- The Bilateral-Monopoly Model and Channel Myths.- Multiple (Exclusive) Retailers.- Multiple (Exclusive) States-of-Nature.- Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule.- The Manufacturer-Optimal Two-Part Tariff.- The Channel-Coordinating Menu.- Coordination versus Maximization: Theoretical Analyses.- Coordination versus Maximization: Graphical Analyses.- The Competing-Retailers Model with Channel Breadth.- Modeling a Change in Competitive Substitutability.- Towards a Unifying Theory of Distribution Channels.
