International Handbook of Semiotics

1. Auflage 2015
ISBN: 978-94-017-9404-6
Verlag: Springer-Verlag
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 1282 Seiten

This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics-also known as structuralism-is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense.This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines.The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.


Peter Pericles Trifonas is Professor at the Ontario Institute for Studies in Education/University of Toronto. His areas of interest include ethics, philosophy of education, cultural studies, literacy, and technology. Among his books are the following: Revolutionary Pedagogies: Cultural Politics, Instituting Education, and the Discourse of Theory, The Ethics of Writing: Derrida, Deconstruction, and Pedagogy, Ethics, Institutions and The Right to Philosophy (with Jacques Derrida), Roland Barthes and the Empire of Signs, Umberto Eco & Football, Pedagogies of Difference, Deconstructing the Machine (with Jacques Derrida), International Handbook of Semiotics, CounterTexts: Reading Culture.

Autoren/Hrsg.

Inhaltsverzeichnis

1;Contents;6
2;Contributors;12
3;Chapter-1;15
3.1;Apologia;15
4;Part I;40
4.1;Historical and Conceptual Foundations of Semiotics;40
4.1.1;Chapter-2;41
4.1.1.1;Semiotics “Today”: The Twentieth-Century Founding and Twenty-First-Century Prospects;41
4.1.1.1.1;2.1 Preliminary Overview;41
4.1.1.1.2;2.2 Outline of the Framework;43
4.1.1.1.2.1;2.2.1 Standpoint of the Chapter;43
4.1.1.1.2.2;2.2.2 Synchrony’s Inevitable Seepage into Diachrony: The Historicity of Human Use of Signs;45
4.1.1.1.2.3;2.2.3 The Nominalist Question;47
4.1.1.1.2.4;2.2.4 The Actual Formation of a “Community of Inquirers” Focused on Signs;49
4.1.1.1.3;2.3.1 The Initial Foundation Proposed in the Twentieth Century for a New “Science of Signs”;50
4.1.1.1.4;2.3.2 The Challenge to Saussure’s Stipulative Foundation;53
4.1.1.1.5;2.3.3 Shifting the Semiotic Enterprise to an Adequate Foundation;55
4.1.1.1.6;2.3.4 Remodeling Anthroposemiosis as the Human Use of Signs;56
4.1.1.1.7;2.3.5 Furthering the Foundation: An Action of Signs Beyond the Animal Umwelt;57
4.1.1.1.8;2.3.6 The Place of Peirce, After Poinsot, in Displacing the Pars Pro Toto Fallacy;58
4.1.1.1.9;2.3.7 Setting the Record Straight on What Semiotics Is All About;61
4.1.1.1.10;2.3.8 “Science” or “Doctrine” of Signs?;62
4.1.1.1.11;2.3.9 Does the Action of Signs Reach Even Beyond the Land of the Living?;64
4.1.1.1.12;2.3.10 Semiotics in the Twenty-First Century’s Dawn: Sebeok’s Shaping Role;66
4.1.1.1.13;2.3.11 After Sebeok and Beyond: Completing the Compass of Semiotic Understanding;70
4.1.1.1.14;2.4 Projecting What We Have Learned About Interdisciplinarity: From 330 BC to c. AD 2075;74
4.1.1.1.14.1;2.4.1 Tracing from Within the Present a Long Trajectory;76
4.1.1.1.14.2;2.4.2 The Triangle of Words, Thoughts, and Things;78
4.1.1.1.14.3;2.4.3 Premodern Background to Understanding the Triangle;78
4.1.1.1.14.4;2.4.4 Modern Attempts to Semanticize the Triangle;80
4.1.1.1.14.5;2.4.5 Aristotle’s Caveat on the Need to Understand the Triangle Through “An Investigation Distinct” from Inquiries into Logic and Language;80
4.1.1.1.14.6;2.4.6 Causality and the Relationships Within and Constitutive of the Triangle;81
4.1.1.1.14.6.1;2.4.6.1 Iconic dimension;82
4.1.1.1.14.6.2;2.4.6.2 Symbolic dimension;82
4.1.1.1.14.6.3;2.4.6.3 Indexical dimension as underlying;82
4.1.1.1.14.6.4;2.4.6.4 Entanglement in language of culture with nature;83
4.1.1.1.14.6.5;2.4.6.5 Primary modeling is not “langue”;83
4.1.1.1.14.6.6;2.4.6.6 Diachrony preceding and succeeding “langue’s” synchrony;84
4.1.1.1.14.7;2.4.7 Brief Excursus on “Deconstruction”;85
4.1.1.1.14.8;2.4.8 The Relationships Within and Constitutive of the Triangle;88
4.1.1.1.14.8.1;2.4.8.1 The triangle side #1 between words and things;89
4.1.1.1.14.8.2;2.4.8.2 “Common sense” and Saussure’s model;90
4.1.1.1.14.8.3;2.4.8.3 Other-representation vs. self-representation;91
4.1.1.1.14.8.4;2.4.8.4 “Common sense” again;91
4.1.1.1.14.8.5;2.4.8.5 The hidden third;92
4.1.1.1.14.8.6;2.4.8.6 The triadic relation;92
4.1.1.1.14.8.7;2.4.8.7 “Common speech” vs. “Langue ”;93
4.1.1.1.14.8.8;2.4.8.8 The triangle side #2 between words and things;93
4.1.1.1.14.8.9;2.4.8.9 Experience presupposed to discovering signs;94
4.1.1.1.14.8.10;2.4.8.10 The ascent from sensation;94
4.1.1.1.14.8.11;2.4.8.11 Interaction as produing sensation;95
4.1.1.1.14.8.12;2.4.8.12 Triadicity within sensation;95
4.1.1.1.14.8.13;2.4.8.13 The triangle side #3 between words and things;96
4.1.1.1.14.8.14;2.4.8.14 Words as symptoms vs. words as symbols;96
4.1.1.1.14.8.15;2.4.8.15 The symptom side;96
4.1.1.1.14.8.16;2.4.8.16 The symbol side;96
4.1.1.1.14.8.17;2.4.8.17 Words as manifesting subjectivity;97
4.1.1.1.14.8.18;2.4.8.18 Words as aiming to establish intersubjectivity;97
4.1.1.1.14.8.19;2.4.8.19 The required “other science”;98
4.1.1.1.14.8.20;2.4.8.20 Umwelt species-specifically human = Lebenswelt;98
4.1.1.1.14.8.21;2.4.8.21 Culture is to nature as a web is to a spider;99
4.1.1.1.14.8.22;2.4.8.22 Jakobson’s debate point;99
4.1.1.1.14.8.23;2.4.8.23 Lotman’s summation of Jakobson’s point;100
4.1.1.1.14.8.24;2.4.8.24 Origins of the web in linguistic communication;100
4.1.1.1.14.8.25;2.4.8.25 “Alterius Est Enim Negotii”: Exactly What is the Presupposed “Investigation Distinct” from;101
4.1.1.1.14.9;2.4.9 The Need for Intrinsic (Not Ad Hoc) Interdisciplinarity at the Curricular Core of University Studies;102
4.1.1.1.14.10;2.4.10 Triad in Contrast to Triangle;104
4.1.1.1.14.11;2.4.11 Aristotle’s Triangle of Triads;108
4.1.1.1.15;2.5 Parting Summation;109
4.1.1.1.16;Appendix: Sebeok’s Synthesis (the Tartu–Bloomington–Copenhagen School);110
4.1.1.1.17;References;111
4.1.2;Chapter-3;126
4.1.2.1;Maps, Diagrams, and Signs: Visual Experience in Peirce’s Semiotics;126
4.1.2.1.1;References;134
4.1.3;Chapter-4;135
4.1.3.1;Semiotics as an Interdisciplinary Science;135
4.1.3.1.1;4.1 Introduction;135
4.1.3.1.2;4.2 Case 1: The Immune System and the Semiotics of Recognition;136
4.1.3.1.3;4.3 Case 2: From Collected Intelligence to Collective Intelligence;138
4.1.3.1.4;4.4 Case 3: Group Dynamics;141
4.1.3.1.5;4.5 Conclusions;142
4.1.3.1.6;References;143
4.1.4;Chapter-5;145
4.1.4.1;The Semiotic Paradigm View of Theoretical Semiotics;145
4.1.4.1.1;5.1 Abduction and Explanation;145
4.1.4.1.2;5.2 The USST;145
4.1.4.1.2.1;5.2.1 The USST-2000;146
4.1.4.1.2.1.1;5.2.1.1 Background;146
4.1.4.1.2.1.2;5.2.1.2 Development of the USST;147
4.1.4.1.2.1.3;5.2.1.3 Syntactic Considerations;152
4.1.4.1.2.1.4;5.2.1.4 Pragmatic Considerations;157
4.1.4.1.2.1.5;5.2.1.5 Semantic Considerations;159
4.1.4.1.2.1.6;5.2.1.6 Summary;162
4.1.4.1.2.2;5.2.2 Results and Advantages;162
4.1.4.1.2.2.1;5.2.2.1 Syntactic Results;162
4.1.4.1.2.2.2;5.2.2.2 Pragmatic Results;164
4.1.4.1.2.2.3;5.2.2.3 Semantic Results;167
4.1.4.1.2.2.4;5.2.2.4 Summary;175
4.1.4.1.2.3;5.2.3 Conclusions and Recommendations;175
4.1.4.1.3;5.3 The TOS;176
4.1.4.1.3.1;5.3.1 Background;176
4.1.4.1.3.2;5.3.2 Factoring the Sentence;177
4.1.4.1.3.3;5.3.3 Factoring the Mood;178
4.1.4.1.3.4;5.3.4 General Semiotic Factorization;179
4.1.4.1.3.5;5.3.5 Theory of Operational Semiotics;181
4.1.4.1.3.6;5.3.6 Words to World Flag;183
4.1.4.1.3.7;5.3.7 Theory of Intention, Intentionality, and FEMs;184
4.1.4.1.3.8;5.3.8 Boundary Conditions;186
4.1.4.1.4;References;187
4.1.5;Chapter-6;191
4.1.5.1;Visions of the Other and Free Indirect Speech in Artistic Discourse: Bakhtin, Pasolini, and Deleuze;191
4.1.5.1.1;6.1 Free Indirect Speech;191
4.1.5.1.2;6.2 Utterance Syntax and Free Indirect Discourse;193
4.1.5.1.3;6.3 Distance and Participation as Conditions for the Artwork;199
4.1.5.1.4;6.4 Image, Writing, De-representation;204
4.1.5.1.5;6.5 To Recapitulate;206
4.1.5.1.6;References;207
4.1.6;Chapter-7;210
4.1.6.1;C. S. Peirce and Intersemiotic Translation;210
4.1.6.1.1;7.1 Introduction;210
4.1.6.1.2;7.2 On Campos’s Notion of Creative Translation;211
4.1.6.1.3;7.3 Peirce, Semiosis, and Semiotics;213
4.1.6.1.4;7.4 Intersemiotic Translation as an Iconic-Dependent Process;215
4.1.6.1.5;7.5 Intersemiotic Translation as Semiosis;216
4.1.6.1.6;7.6 Intersemiotic Translation of Gertrude Stein;217
4.1.6.1.7;7.7 Some Consequences;221
4.1.6.1.8;References;222
4.1.7;Chapter-8;225
4.1.7.1;Welby’s Significs, Its Developments and International Ramifications;225
4.1.7.1.1;8.1 Significs, Its Terminology and Official Recognitions;225
4.1.7.1.2;8.2 The Signific Movement in the Netherlands;233
4.1.7.1.3;References;240
5;Part II;244
5.1;Language, Literature and Semiotics;244
5.1.1;Chapter-9;245
5.1.1.1;Crafting the Literature of Semiotic Possibility: From the Metaphysical to the Detective Story in The Name of the Rose;245
5.1.1.1.1;9.1 Prologue;245
5.1.1.1.2;9.2 Divining Metaphysics: Medieval Sign Theory and the Word of God’s Book;246
5.1.1.1.3;9.3 Naming a Palimpsest of Abductions: Intertextuality and the Detective’s Labyrinth;250
5.1.1.1.4;9.4 Excursus on Foucauld’s Pendulum: Conspiring to the Structure of Conjecture;255
5.1.1.1.5;9.5 The Aesthetics of Textual Production: The Reader’s Role of Detection;259
5.1.1.1.6;9.6 Mirroring Dubious Sources of Origin: Playing Chess with the Reader;263
5.1.1.1.7;9.7 Postmodern Palimpsest of Mourning or a Labyrinthine Library of Tales;266
5.1.1.1.8;9.8 And What of—Possible—Endings?;268
5.1.1.1.9;References;269
5.1.2;Chapter-10;271
5.1.2.1;The Emergence of “Atomodoxy” in Cold War Rhetoric and Science Fiction Narratives: Fear, Threats, and the Duties of Citizenship in an Atomic Age;271
5.1.2.1.1;10.1 Narrative Analysis;272
5.1.2.1.2;10.2 The Atomodoxy;274
5.1.2.1.3;10.3 The Nuclear Desert;279
5.1.2.1.4;10.4 Conclusion;283
5.1.2.1.5;Bibliography;284
5.1.3;Chapter-11;286
5.1.3.1;The Semiotics of “Monk” Rehearsals: A Weaving of Two Texts;286
5.1.3.1.1;11.1 Peirce’s Sign Typology;287
5.1.3.1.2;11.2 The Two Texts of Monk Rehearsals;288
5.1.3.1.2.1;11.2.1 Beginning the Rehearsal;289
5.1.3.1.2.2;11.2.2 The Conducting Text: Elements of Music;289
5.1.3.1.2.3;11.2.3 The Management Text;292
5.1.3.1.3;11.3 Conclusion;294
5.1.3.1.4;References;295
5.1.4;Chapter-12;296
5.1.4.1;Deviant Orthography;296
5.1.4.1.1;12.1 Introduction;296
5.1.4.1.2;12.2 Deviant Orthography;296
5.1.4.1.3;12.3 Eye Dialect;297
5.1.4.1.4;12.4 Cyberspeak, Netspeak, and Textspeak;298
5.1.4.1.5;12.5 Taboo Language;300
5.1.4.1.6;12.6 Orthographic Reform;301
5.1.4.1.7;12.7 Brand Names;302
5.1.4.1.8;12.8 Mistakes;303
5.1.4.1.9;12.9 Concluding Remarks;304
5.1.4.1.10;References;305
5.1.5;Chapter-13;307
5.1.5.1;Semiotics of Translation: An Interdisciplinary Approach to Translation;307
5.1.5.1.1;13.1 An Introduction;307
5.1.5.1.2;13.2 Translation as an Interdisciplinary Act of Communication;308
5.1.5.1.3;13.3 Semiotics and Translation: Definitions and Propositions;309
5.1.5.1.4;13.4 Proponents of the Semiotic Approach to Translation;311
5.1.5.1.5;13.5 Typologies of Translation with a Semiotic Background;313
5.1.5.1.6;13.6 The Schools of Semiotics of Translation Today;314
5.1.5.1.7;13.7 Research Fields of the Semiotics of Translation;318
5.1.5.1.8;13.8 Conclusive Remarks;320
5.1.5.1.9;13.9 In Lieu of a Conclusion;321
5.1.5.1.10;References;321
5.1.6;Chapter-14;325
5.1.6.1;Inter-semiotic Translation and Transfer Theory in Cinematic/Audiovisual Adaptations of Greek Drama;325
5.1.6.1.1;14.1 Introduction;325
5.1.6.1.2;14.2 From Theatre to Cinema;326
5.1.6.1.2.1;14.2.1 Inter-semiosis in Film Adaptation;327
5.1.6.1.3;14.3 Greek Drama into Cinema;328
5.1.6.1.3.1;14.3.1 The Cinematic Greek Drama as Cultural Capital;329
5.1.6.1.3.2;14.3.2 Inter-semiosis in Michael Cacoyannis;329
5.1.6.1.3.3;14.3.3 Pasolini’s Cultural Transfers;331
5.1.6.1.3.3.1;14.3.3.1 Transferring Myth into Actuality;333
5.1.6.1.3.3.2;14.3.3.2 Narrative Sections;335
5.1.6.1.3.3.3;14.3.3.3 Translation Techniques;335
5.1.6.1.4;14.4 From Inter-semiotic to Inter/Intra-Lingual;336
5.1.6.1.5;14.5 Conclusion;339
5.1.6.1.6;References;340
6;Part III;343
6.1;Media, Communications, and Semiotics;343
6.1.1;Chapter-15;344
6.1.1.1;The Brand as an Economic Value and a Sign: Positioning as an Instrument for Creating Market Distinctions;344
6.1.1.1.1;15.1 Introduction;344
6.1.1.1.2;15.2 Value/Sign;346
6.1.1.1.3;15.3 Positioning and Brand Communication;351
6.1.1.1.4;15.4 Practical Application of the Positioning Theory;360
6.1.1.1.5;15.5 General Conclusions;366
6.1.1.1.6;15.6 Appendix 1;368
6.1.1.1.7;15.7 Appendix 2;369
6.1.1.1.8;References;369
6.1.2;Chapter-16;372
6.1.2.1;Understanding the Codes and Assumptions of New Media;372
6.1.2.1.1;16.1 Understanding the Codes and Assumptions of New Media;372
6.1.2.1.2;16.2 New Media and the Meaning of Style;372
6.1.2.1.3;16.3 Identity and New Media;374
6.1.2.1.4;16.4 New Media Hiding in Plain Sight;375
6.1.2.1.5;16.5 The New Telephone;376
6.1.2.1.6;16.6 The Big Sleep: Telephone Lies, Identity, Time and Space;377
6.1.2.1.7;16.7 The Codes and Assumptions of New Media;378
6.1.2.1.8;References;379
6.1.3;Chapter-17;380
6.1.3.1;The Semiotics of Innovation;380
6.1.3.1.1;17.1 Introduction: An Epiphany on the Semiotics of Innovation;380
6.1.3.1.2;17.2 The Semiotics of Buzz;381
6.1.3.1.3;17.3 The Semiotic Ideology of Novelty;383
6.1.3.1.4;17.4 A Double-Edged Approach on Innovation;384
6.1.3.1.5;17.5 Towards a General Semiotics of Innovation;385
6.1.3.1.6;17.6 A Case Study: Cultural Heritage in Europe;388
6.1.3.1.7;Bibliography;390
6.1.4;Chapter-18;392
6.1.4.1;Multimodal Digital Humanities;392
6.1.4.1.1;18.1 Introduction;392
6.1.4.1.2;18.2 The Multimodal Semiotic Approach;394
6.1.4.1.3;18.3 Multimodal Digital Humanities Research;395
6.1.4.1.3.1;18.3.1 Close Multimodal Analysis of Documents, Images, and Videos;395
6.1.4.1.3.1.1;18.3.1.1 Multimodal Analysis Image Software;397
6.1.4.1.3.1.2;18.3.1.2 Multimodal Analysis Video Software;398
6.1.4.1.3.2;18.3.2 Mathematical and Computational Techniques for Analysis of Multimodal Data;400
6.1.4.1.3.3;18.3.3 Automated Analyses for Mapping Cultural Patterns and Trends;405
6.1.4.1.3.3.1;18.3.3.1 Vogue Covers;405
6.1.4.1.3.3.2;18.3.3.2 Photo-Taking Tendencies;407
6.1.4.1.3.3.3;18.3.3.3 Flickr Images of Santa Claus;408
6.1.4.1.3.4;18.3.4 Japanese Street Fashion;410
6.1.4.1.3.4.1;18.3.4.1 Social Media: Twitter, Instagram, and Foursquare;411
6.1.4.1.3.5;18.3.5 Multimodal Literacy and Twenty-First-Century Competencies;414
6.1.4.1.4;18.4 Conclusion;415
6.1.4.1.5;References;416
6.1.5;Chapter-19;419
6.1.5.1;Semiotics of Photography: The State of the Art;419
6.1.5.1.1;19.1 A Short History of Photographic Semiotics;420
6.1.5.1.1.1;19.1.1 Some Issues of Barthesian Semiotics;421
6.1.5.1.1.2;19.1.2 Some Uses of Photography: Publicity;423
6.1.5.1.1.3;19.1.3 Some Uses of Photography: News Photographs;425
6.1.5.1.1.4;19.1.4 From Propaganda to Pornography;426
6.1.5.1.1.5;19.1.5 The Nature of Photography: Lindekens;428
6.1.5.1.1.6;19.1.6 Photographic “Language” and the Barthesian Paradox;430
6.1.5.1.1.7;19.1.7 The Photograph as an Indexical Sign;436
6.1.5.1.1.8;19.1.8 Floch and the Case Against Photographic Specificity;438
6.1.5.1.1.9;19.1.9 The Semiotics of Photography in Later Years;442
6.1.5.1.2;19.2 Beyond Indexicalism in Photographic Semiotics;443
6.1.5.1.3;19.3 The Nature/Culture Debate in Photography;445
6.1.5.1.3.1;19.3.1 Introduction to a Theory of Traces: Aspects of Indexicality in the Work of Vanlier;452
6.1.5.1.3.2;19.3.2 From the General Theory of Indexicality to the Photographic Index: A Critique of Dubois;462
6.1.5.1.3.3;19.3.3 The Imprint of a Likeness: Reflections on Schaeffer’s Theory;469
6.1.5.1.4;19.4 Conclusions;480
6.1.5.1.5;Bibliography;480
6.1.6;Chapter-20;486
6.1.6.1;The Semiotics of the Mass Media;486
6.1.6.1.1;20.2 The Origins of Scientific Media Study;487
6.1.6.1.2;20.3 The Advent of Media Semiotics;491
6.1.6.1.3;20.4 Structuralism;493
6.1.6.1.4;20.5 Post-Structuralist Approaches;494
6.1.6.1.5;20.6 Simulacra;497
6.1.6.1.6;20.7 Overall Perspective;499
6.1.6.1.7;References;500
6.1.7;Chapter-21;504
6.1.7.1;Problems of Contemporary Architectural Graphics;504
6.1.7.1.1;References;518
7;Part IV;520
7.1;Biosemiotics;520
7.1.1;Chapter-22;521
7.1.1.1;Introduction to Biosemiotics;521
7.1.1.1.1;22.1 History of Biosemiotics Viewed from Afar;523
7.1.1.1.2;22.2 History of Biosemiotics Seen Up Close;525
7.1.1.1.3;22.3 Semiotics and Physics, Rules (Relations) and Laws;526
7.1.1.1.4;22.4 The Biosemiotic Understanding;528
7.1.1.1.5;References;531
7.1.2;Chapter-23;534
7.1.2.1;Oikos: The Sign of Nature;534
7.1.2.1.1;23.1 Nature as Sublime;536
7.1.2.1.2;23.2 Nature as Standing Reserve;536
7.1.2.1.3;23.3 Nature as Park;537
7.1.2.1.4;23.4 Symbolic Value of Nature;539
7.1.2.1.5;23.5 At ‘Home’ with Nature—The Human Spirit;540
7.1.2.1.6;23.6 Nature and Our Sense of Self;540
7.1.2.1.7;23.7 Urbanization, Re-urbanization and Nature in Balance;541
7.1.2.1.8;23.8 The Economics of Nature;542
7.1.2.1.9;23.9 Nature as a Source of Sustenance;543
7.1.2.1.10;23.10 Moving Forward;543
7.1.2.1.11;Reference;544
7.1.3;Chapter-24;546
7.1.3.1;Waves of Semiosis. Is It about Time? On the Semiotic Anthropology of Change;546
7.1.3.1.1;References;560
7.1.4;Chapter-25;564
7.1.4.1;Embodied Signs: Expanding Representations Through and with Bodies;564
7.1.4.1.1;25.1 Representation Through Bodies;564
7.1.4.1.2;25.2 Play: Representation with Bodies;566
7.1.4.1.3;25.3 Future Directions;569
7.1.4.1.4;References;569
7.1.5;Chapter-26;572
7.1.5.1;Face as a Sign and Paolo Mantegazza’s Theory of Metoposcopy;572
7.1.5.1.1;26.1 Face Before Mantegazza: A Natural and Cultural Sign;572
7.1.5.1.2;26.2 Aristotle on the Face-Sign;574
7.1.5.1.3;26.3 Centre as a Cultural Sign;576
7.1.5.1.4;26.4 Mantegazza’s Interpretation of the Face-Sign;577
7.1.5.1.5;26.5 The Origins of Mantagazza’s Metoposcopy;578
7.1.5.1.6;26.6 Mantegazza Versus Darwin;578
7.1.5.1.7;26.7 Mantagazza’s Interpretation of the Face-Sign and Philosophy of Eudemonism;583
7.1.5.1.8;Bibliography;587
7.1.6;Chapter-27;588
7.1.6.1;Feeling and Meaning: A Unitary Bio-Semiotic Account;588
7.1.6.1.1;27.1 Claims and Scope;588
7.1.6.1.2;27.2 Is feeling a Kind of Meaning? Or Is It the Other Way Around?;589
7.1.6.1.2.1;27.2.1 Pointers to the Literature;591
7.1.6.1.2.2;27.2.2 Origins and Fundamentals: Feeling;592
7.1.6.1.2.3;27.2.3 Origins and Fundamentals: Meaning;594
7.1.6.1.2.4;27.2.4 Understanding Systems Across Scales;601
7.1.6.1.2.5;27.2.5 How Many Emotions Are There?;605
7.1.6.1.2.6;27.2.6 Evaluations: Meaning and Feeling;609
7.1.6.1.2.7;27.2.7 Chronopaths: Meanings, Feelings, and Media;611
7.1.6.1.3;References;613
7.1.7;Chapter-28;616
7.1.7.1;Preserving Spaces of Uncertainty: Bioremediation, Urbanism and the Sporting Spectacle;616
7.1.7.1.1;28.1 Preserving Spaces of Uncertainty: Bioremediation, Urbanism and the Sporting Spectacle;616
7.1.7.1.2;28.2 Introduction: The Need for Unstructured Land in Cities;616
7.1.7.1.3;28.3 Erasing Histories, Constructing (Another) Bourgeois Haven;619
7.1.7.1.4;28.4 Mega-event Re-gentrification/Generation: Stories of a Mega-letdown;623
7.1.7.1.5;28.5 The (Pseudo) End: Preserving Spaces of Uncertainty;624
7.1.7.1.6;References;625
7.1.8;Chapter-29;627
7.1.8.1;What Does Your Garden Show? Explorations of the Semiotics of the Garden;627
7.1.8.1.1;29.1 In Search of the Good Life: Sacred Groves in Ancient Greece;628
7.1.8.1.2;29.2 Medieval Monastic Gardens: Recreating Paradise through Geometry and Divinity;631
7.1.8.1.3;29.3 Giardino all’Italiana: The Botanical Expression of Individual and Family Wealth;633
7.1.8.1.4;29.4 Baroque Gardens: Displays of Drama, Excess, and Control;635
7.1.8.1.5;29.5 The Garden as a Representation of Power and Privilege;638
7.1.8.1.6;29.6 Restoring Relations with/in the Garden;640
7.1.8.1.7;References;642
7.1.9;Chapter-30;644
7.1.9.1;Semiotics of Food;644
7.1.9.1.1;30.1 Introduction: Why a Semiotics of Food?;644
7.1.9.1.2;30.2 Edible Versus Nonedible: From Cultural Materialism to Classificatory Thinking;644
7.1.9.1.3;30.3 Food Symbolism and the Structuralist Approach: Claude Lévi-Strauss, Mary Douglas, Roland Barthes, and Pierre Bourdieu;646
7.1.9.1.3.1;30.3.1 From Nature to Culture: Lévi-Strauss and the Analysis of Food Symbolism;646
7.1.9.1.3.2;30.3.2 Mary Douglas: Meals, Drinks, and Religious Taboos;648
7.1.9.1.3.3;30.3.3 Roland Barthes and the “Grammar” of Food;649
7.1.9.1.3.4;30.3.4 Pierre Bourdieu: Food and Social Stratification;650
7.1.9.1.4;30.4 The Limits of Structuralism and the Developmental Approach: Goody, Mennell, and Mintz;650
7.1.9.1.4.1;30.4.1 Food as a Language: From Culinary Grammar to Translation Processes;652
7.1.9.1.5;30.5 Food and Communication;657
7.1.9.1.6;30.6 Food Between Subjectivity and Intersubjectivity: Taste, Commensality, and Roles;658
7.1.9.1.7;30.7 Concluding Remarks: Which Semiotics of Food?;661
7.1.9.1.8;References;663
8;Part V;669
8.1;Society, Culture, and Semiotics;669
8.1.1;Chapter-31;670
8.1.1.1;Semiotics of Culture(s): Basic Questions and Concepts;670
8.1.1.1.1;31.1 Is Semiotics Necessary to Life?;670
8.1.1.1.2;31.2 Which Subject?;673
8.1.1.1.3;31.3 Culture or Cultures?;674
8.1.1.1.4;31.4 Semiosphere(s);677
8.1.1.1.5;31.5 Formation(s);681
8.1.1.1.6;31.6 Translation(s);684
8.1.1.1.7;References;688
8.1.2;Chapter-32;692
8.1.2.1;Signs, Language, and Life: Pathways and Perspectives in Augusto Ponzio’s Scientific Research;692
8.1.2.1.1;32.1 Between Philosophy of Language and Semiotics;692
8.1.2.1.2;32.2 Critical Linguistic Theory, Dialogism, and Interpretation;694
8.1.2.1.3;32.3 Reinterpreting the Notions of “Triadism,” “Dialectics,” and “Automatism”;699
8.1.2.1.4;32.4 Literary Writing and the Critique of Language, Communication, and Social Programs;704
8.1.2.1.5;32.5 Global Semiotics and the Detotalizing Method, a Semioethic Perspective;708
8.1.2.1.6;32.6 Philosophical Insights and Political Perspectives for Signs and Life;710
8.1.2.1.7;References;715
8.1.3;Chapter-33;719
8.1.3.1;Even Signs Must Burn: From Semiotics and the Modern City to Jean Baudrillard’s Symbolic Exchange and the Postmodern City;719
8.1.3.1.1;33.1 Introduction;719
8.1.3.1.2;33.2 Semiotics;721
8.1.3.1.2.1;33.2.1 The Metaphysical Divide: Signifier/Signified of de Saussure;721
8.1.3.1.3;33.3 The Metaphysics of Utility: Marx and Harvey;722
8.1.3.1.3.1;33.3.1 Marx;722
8.1.3.1.3.2;33.3.2 David Harvey;724
8.1.3.1.4;33.4 Social material semiotics;725
8.1.3.1.4.1;33.4.1 Bridging the gap;725
8.1.3.1.5;33.5 Even Signs Must Burn;726
8.1.3.1.5.1;33.5.1 Baudrillard;726
8.1.3.1.6;33.6 Hauntology/Spectrology;727
8.1.3.1.6.1;33.6.1 Derrida;727
8.1.3.1.7;33.7 Aesthetic, Moral and Cognitive Spacings;729
8.1.3.1.7.1;33.7.1 Bauman;729
8.1.3.1.8;33.8 Conclusion: Symbolic Exchange;731
8.1.3.1.9;References;733
8.1.4;Chapter-34;735
8.1.4.1;Musical Performance in a Semiotic Key;735
8.1.4.1.1;34.1 Introduction;735
8.1.4.1.2;34.2 Semiotic Identity of a Performer: Endo- and Exo-Signs in the Art of Interpreting Music;737
8.1.4.1.3;34.3 Gino Stefani’s Theory of Musical Competence as Applied to the Study of Musical Performance;740
8.1.4.1.4;34.4 A Theoretical Model for Semiotic Analysis of Musical Performance;746
8.1.4.1.5;34.5 Conclusions;750
8.1.4.1.6;References;751
8.1.5;Chapter-35;753
8.1.5.1;Cartosemiotics;753
8.1.5.1.1;35.1 Approaches to Recent Research into Cartosemiotics;753
8.1.5.1.2;35.2 Jacques Bertin’s Semiology of Graphics;754
8.1.5.1.3;35.3 Linguistic Approaches to Cartosemiotics;754
8.1.5.1.4;35.4 Peircean Approaches to Cartosemiotics;755
8.1.5.1.5;35.5 Maps and Their Objects;756
8.1.5.1.6;35.6 The Hybridity of Maps;759
8.1.5.1.7;35.7 Modern Maps;759
8.1.5.1.8;References;761
8.1.6;Chapter-36;764
8.1.6.1;From to Semiosis to Semioethics;764
8.1.6.1.1;36.1 The Linguistic Approach: Necessity and Limitations;765
8.1.6.1.2;36.2 In Search of the Broadest Sense of Sign;769
8.1.6.1.2.1;36.2.1 Was Sebeok’s Final View of Semiosis Coextensive with Life Broad Enough?;769
8.1.6.1.2.2;36.2.2 Semiosis As Indirect Cause No Less Than Condition of Life?;770
8.1.6.1.3;36.3 “Rendering Inefficient Relations Efficient”;771
8.1.6.1.3.1;36.3.1 Semiosis as an Influence of the Future;772
8.1.6.1.4;36.4 The Transition Within Semiosis to Semioethics;775
8.1.6.1.5;36.5 The Semioethic Animal;776
8.1.6.1.6;References;777
8.1.7;Chapter-37;783
8.1.7.1;Seeing “What We See”: Beyond Projection and Representation of Criminality in Mainstream Media;783
8.1.7.1.1;37.1 Incarceration and Discrimination in The USA;784
8.1.7.1.2;37.2 Media and Representation;786
8.1.7.1.2.1;37.2.1 Media Forms of Representation;786
8.1.7.1.2.2;37.2.2 Media’s Power of Representation;788
8.1.7.1.2.3;37.2.3 Semiotic Urgency in an Era of Racialized, Mass Incarceration;790
8.1.7.1.3;37.3 Conclusion;791
8.1.7.1.4;References;793
8.1.8;Chapter-38;796
8.1.8.1;Applied Cultural Semiotics, Interculturality, and Action-Research;796
8.1.8.1.1;38.1 Think Tanks and “Top-Down” Research Networks;799
8.1.8.1.1.1;38.1.1 Think Tanks: Definition, Mandate, and Evolution;800
8.1.8.1.1.2;38.1.2 Myth and Reality;801
8.1.8.1.1.3;38.1.3 Think-Tank Networks;802
8.1.8.1.1.3.1;38.1.3.1 Homogeneous Research Communities;802
8.1.8.1.1.3.2;38.1.3.2 Methodological Think Tanks;802
8.1.8.1.1.3.3;38.1.3.3 Heterogeneous Research Communities;803
8.1.8.1.1.3.4;38.1.3.4 Current Situation;804
8.1.8.1.2;38.2 The Concept of Community in “Bottom-Up” Interdisciplinary Research;804
8.1.8.1.2.1;38.2.1 Governance and Social Capital;805
8.1.8.1.2.2;38.2.2 The Social Contract and Knowledge Management in Culturally Diverse Societies;806
8.1.8.1.2.3;38.2.3 Organizational Learning;807
8.1.8.1.2.3.1;38.2.3.1 Interdisciplinary Research in Communities: Social Action and Power;808
8.1.8.1.2.3.2;38.2.3.2 Redefining Knowledge from a Local Perspective: Communities of Practice;809
8.1.8.1.3;38.3 Questioning the Hypothetico-Deductive Model;810
8.1.8.1.3.1;38.3.1 Macrocognition and Complex Decision Making;810
8.1.8.1.3.2;38.3.2 Creativity, Knowledge, and Technology;811
8.1.8.1.3.3;38.3.3 Interdisciplinarity and Multiculturalism: Innovation, Meaning, and System;813
8.1.8.1.3.3.1;38.3.3.1 A Systemic and Multidimensional Model for Participatory and Community-Based Action-Research;814
8.1.8.1.3.3.2;38.3.3.2 Problem Structuring Methods;815
8.1.8.1.3.3.3;38.3.3.3 Resolving Multidimensional Conflicts;816
8.1.8.1.4;38.4 Interdisciplinary Applied Cultural Semiotics;818
8.1.8.1.4.1;38.4.1 Interpretation, Information, and Meaning;819
8.1.8.1.4.2;38.4.2 Lewin and Lotman Revisited: Systemic Approaches to Collective Creativity;820
8.1.8.1.5;References;823
8.1.9;Chapter-39;827
8.1.9.1;Reading the Subject of History: From Semiology to Poststructuralism;827
8.1.9.1.1;39.1 The Problematic Reason of History;827
8.1.9.1.2;39.2 Text—Context—Language: The Meaning of the Meaning of History;828
8.1.9.1.3;39.3 Ideology and History: Interpellating the Subject;829
8.1.9.1.4;39.4 Rethinking the Text of Historiography After Semiotics;831
8.1.9.1.5;39.5 Where Is History?;832
8.1.9.1.6;39.6 The End of History: After Modernism and Postmodernism;833
8.1.9.1.7;Bibliography;835
8.1.10;Chapter-40;837
8.1.10.1;Identity Today and the Critical Task of Semioethics;837
8.1.10.1.1;40.1 Responsibility, a Human Prerogative;837
8.1.10.1.2;40.2 Otherness, Dialogism, and Intercorporeity: On Sign and Communication Models;839
8.1.10.1.3;40.3 The Dialogic Nature of Signs, Interpretation, and Understanding;842
8.1.10.1.4;40.4 Subjectivity and Interpretation;845
8.1.10.1.5;40.5 Otherness Between Singularity and Interconnectedness;847
8.1.10.1.6;40.6 The Extracommunitarian Other;848
8.1.10.1.7;40.7 Transcultural Communication, Ideology, and Social Planning;851
8.1.10.1.8;40.8 Signs of Difference;854
8.1.10.1.9;40.9 Global Communication and Subjectivity: The Critical Task of Semioethics;856
8.1.10.1.10;40.10 More Social Symptoms of Globalization: Migration and Unemployment;861
8.1.10.1.11;40.11 “The Open Society of Open Selves”;864
8.1.10.1.12;40.12 Listening, Hospitality, and Restitution;865
8.1.10.1.13;40.13 From Reason to Reasonableness;868
8.1.10.1.14;40.14 Redefining Subjectivity;872
8.1.10.1.15;40.15 Mother-sense: An A Priori for Subjectivity, Signification, and Critique;875
8.1.10.1.16;40.16 Sense and Expression in Sociality;878
8.1.10.1.17;40.17 Semioethics and the Humanism of Otherness;879
8.1.10.1.18;References;883
8.1.11;Chapter-41;888
8.1.11.1;The Street: The Ultimate Locus of Political Intervention in Modern Democracy;888
8.1.11.1.1;41.1 Human Reality: Institutions as Semiotic Objects;888
8.1.11.1.2;41.2 Democracy: A Government of the People for the People;891
8.1.11.1.3;41.3 The Street as Locus of Political Intervention;894
8.1.11.1.4;41.4 The Portuguese Case;896
8.1.11.1.4.1;41.4.1 The 25th of April Revolution;896
8.1.11.1.4.2;41.4.2 The Role of the Street in the Context of the Present Economic Crisis;898
8.1.11.1.5;41.5 Conclusions;901
8.1.11.1.6;References;902
9;Part VI;904
9.1;Cybernetics, Systems, and Semiotics;904
9.1.1;Chapter-42;905
9.1.1.1;Sign Functions in Natural and Artificial Systems;905
9.1.1.1.1;42.1 Introduction;905
9.1.1.1.2;42.2 Modes of Semiotic Discourse;906
9.1.1.1.3;42.3 Sign Functions;907
9.1.1.1.4;42.4 Semiotic Systems as Modes of Organization;909
9.1.1.1.5;42.5 Semiotics and Information;911
9.1.1.1.6;42.6 Basic Semiotic Operations;913
9.1.1.1.7;42.7 Purely Syntactic Systems: Computers and Formal Systems;915
9.1.1.1.8;42.8 Scientific Models as Perceptual-Predictive Systems;916
9.1.1.1.8.1;42.8.1 The Hertzian Commutation Diagram;917
9.1.1.1.8.2;42.8.2 Semiotics of Scientific Modeling Relations;918
9.1.1.1.8.3;42.8.3 Model State–Transition Structure and the Epistemic Cut;919
9.1.1.1.9;42.9 Percept–Action Systems;921
9.1.1.1.9.1;42.9.1 Nonadaptive PerceptAction Systems;923
9.1.1.1.9.2;42.9.2 Functional Boundaries: Epistemic and Control Cuts;924
9.1.1.1.10;42.10 Adaptive PerceptAction Systems;925
9.1.1.1.11;42.11 Self-Modifying and Self-Constructing PerceptAction Systems;927
9.1.1.1.11.1;42.11.1 Organizational Closure and Functional Autonomy;928
9.1.1.1.11.2;42.11.2 Emergent Novelty, Creativity, and Open-endedness;929
9.1.1.1.12;42.12 Neurosemiotics;930
9.1.1.1.12.1;42.12.1 Neural Correlates of Semiotic Operations;930
9.1.1.1.12.2;42.12.2 Sign States and Neural Codes;932
9.1.1.1.13;42.13 Neurosemiotics and Neurophenomenology;932
9.1.1.1.14;References;933
9.1.2;Chapter-43;938
9.1.2.1;Semiotic Modeling: A Pragmaticist’s Guide;938
9.1.2.1.1;43.1 First, an Ecovian Warning to All Model Makers;938
9.1.2.1.2;43.2 Modeling: The Semiophysics of Graphical Space;938
9.1.2.1.3;43.3 The Pragmaticist’s Guide to Using Models, Part 1 (See IV for Part II):;943
9.1.2.1.4;43.4 The Liberating Function of Models;944
9.1.2.1.5;43.5 The Pragmaticist’s Guide to Using Models, Part 2;952
9.1.2.1.6;43.6 What Is it That May be Modeled?;961
9.1.2.1.7;43.7 The Pragmaticist’s Guide to Using Models, Part 3;962
9.1.2.1.8;References;966
9.1.3;Chapter-44;968
9.1.3.1;Semiotics of Computing: Filling the Gap Between Humanity and Mechanical Inhumanity;968
9.1.3.1.1;44.1 Signification;968
9.1.3.1.1.1;44.1.1 Formalization of Semiotics Through Computing;968
9.1.3.1.1.2;44.1.2 Humanistic Design of Computing Through Semiotics;970
9.1.3.1.2;44.2 A Survey;970
9.1.3.1.2.1;44.2.1 Semiotics Applied to HCI;973
9.1.3.1.2.2;44.2.2 Semiotics Applied to Software Engineering;975
9.1.3.1.2.3;44.2.3 Semiotics Applied to Programming Languages;976
9.1.3.1.3;44.3 Semiotics of Programming;977
9.1.3.1.3.1;44.3.1 Models of Signs;978
9.1.3.1.3.2;44.3.2 Kinds of Signs;981
9.1.3.1.3.3;44.3.3 Systems of Signs;982
9.1.3.1.4;44.4 Towards Computational Semiotics;983
9.1.3.1.4.1;44.4.1 Structural Computing Systems;984
9.1.3.1.4.2;44.4.2 Semiotic Engineering Extended;985
9.1.3.1.4.3;44.4.3 Semiotics as an Annotation Theory;985
9.1.3.1.5;44.5 Concluding Remarks;987
9.1.3.1.6;References;987
9.1.4;Chapter-45;990
9.1.4.1;Standing on the Shoulders of Giants: A Semiotic Analysis of Assassin’s Creed 2;990
9.1.4.1.1;45.1 Semiotics and Game Studies;990
9.1.4.1.2;45.2 Barthes’ Method;992
9.1.4.1.3;45.3 Assassin’s Creed 2;994
9.1.4.1.3.1;45.3.1 Semes;994
9.1.4.1.3.1.1;45.3.1.1 The Title: Assassin’s Creed;994
9.1.4.1.3.1.2;45.3.1.2 The Presages of Ezio’s Radical Transformation;995
9.1.4.1.3.2;45.3.2 Actions;996
9.1.4.1.3.2.1;45.3.2.1 Vieri’s Death;996
9.1.4.1.3.2.2;45.3.2.2 Verticalness, Horizontalness and Social Control Personified;997
9.1.4.1.3.3;45.3.3 Enigmas;998
9.1.4.1.3.3.1;45.3.3.1 The Prophecy and Ezio’s Destiny;998
9.1.4.1.3.3.2;45.3.3.2 Metalepsis: Minerva’s Plan;999
9.1.4.1.3.4;45.3.4 References;1001
9.1.4.1.3.4.1;45.3.4.1 The Apple;1001
9.1.4.1.3.4.2;45.3.4.2 Science and Faith;1002
9.1.4.1.3.5;45.3.5 Symbols;1004
9.1.4.1.3.5.1;45.3.5.1 Assassin’s Creed 2 As a Meta-Game: The Animus Is a Console;1004
9.1.4.1.3.5.2;45.3.5.2 Assassin’s Creed 2 As a Psychoanalytic Session: The Animus Is a Couch;1006
9.1.4.1.4;45.4 Conclusion;1009
9.1.4.1.5;Bibliography;1009
9.1.5;Chapter-46;1011
9.1.5.1;Virtual Worlds as Marketing Environments: The Case of Second Life;1011
9.1.5.1.1;46.1 Marketplaces and Metaverses;1013
9.1.5.1.2;46.2 Virtual Environments and Business;1013
9.1.5.1.3;46.3 Consumerism, Virtual Goods and Social Behaviour in Virtual Worlds;1015
9.1.5.1.4;46.4 Real-Life Cash and Linden Dollars;1016
9.1.5.1.5;46.5 Virtual Potentials;1018
9.1.5.1.6;46.6 Implications in Marketing;1018
9.1.5.1.7;46.7 The Matters of Trust in Virtual World Marketing;1019
9.1.5.1.8;46.8 Companies, Business and Marketing in Virtual Worlds;1020
9.1.5.1.9;46.9 Second Life Economics;1022
9.1.5.1.10;References;1023
10;Part VII;1027
10.1;Cognitive Semiotics;1027
10.1.1;Chapter-47;1028
10.1.1.1;Cognitive Semiotics;1028
10.1.1.1.1;47.1 Introduction;1028
10.1.1.1.2;47.2 Contributing Fields;1030
10.1.1.1.2.1;47.2.1 Cognitive Semantics;1030
10.1.1.1.2.2;47.2.2 Gestures;1032
10.1.1.1.2.3;47.2.3 Semiotic Development;1032
10.1.1.1.2.4;47.2.4 Biocultural Evolution;1034
10.1.1.1.2.5;47.2.5 The Embodied Mind;1036
10.1.1.1.3;47.3 Centers for Cogsem Research;1038
10.1.1.1.3.1;47.3.1 “A Cognitive Approach to Semiosis”;1038
10.1.1.1.3.2;47.3.2 Center for Semiotics (CfS);1038
10.1.1.1.3.3;47.3.3 Centre for Cognition and Culture (CCC);1039
10.1.1.1.3.4;47.3.4 Centre for Language, Cognition, and Mentality (LaCoMe);1040
10.1.1.1.3.5;47.3.5 Centre for Cognitive Semiotics (CCS);1041
10.1.1.1.4;47.4 Characteristics of Cognitive Semiotics;1042
10.1.1.1.4.1;47.4.1 Conceptual–Empirical Loop;1043
10.1.1.1.4.2;47.4.2 Methodological Triangulation;1044
10.1.1.1.4.3;47.4.3 Influence of Phenomenology;1045
10.1.1.1.4.4;47.4.4 Meaning Dynamism;1045
10.1.1.1.4.5;47.4.5 Transdisciplinarity;1046
10.1.1.1.5;47.5 Conclusions;1048
10.1.1.1.6;References;1049
10.1.2;Chapter-48;1053
10.1.2.1;Embodied Semiosis: Autistic ‘Stimming’ as Sensory Praxis;1053
10.1.2.1.1;48.1 Introduction;1053
10.1.2.1.2;48.2 Imagining Autism;1054
10.1.2.1.3;48.3 Sensory Periodization;1055
10.1.2.1.4;48.4 Stimming Semiosis: In Our Own Language;1058
10.1.2.1.5;References;1060
10.1.3;Chapter-49;1063
10.1.3.1;Heterarchical Semiosis: From Signal Transduction to Narrative Intelligibility;1063
10.1.3.1.1;49.1 Introduction;1063
10.1.3.1.2;49.2 Signals, Information, Signs, or Representations?;1066
10.1.3.1.3;49.3 Semiotic Thresholds and Hierarchies;1070
10.1.3.1.4;49.4 Heterarchical Embeddedness: From Signal Transduction to Narrative Intelligibility;1075
10.1.3.1.5;49.5 Conclusion;1078
10.1.3.1.6;References;1080
10.1.4;Chapter-50;1082
10.1.4.1;From Semantics to Narrative: The Semiotics of A. J. Greimas;1082
10.1.4.1.1;50.1 Discourse and Narrative;1085
10.1.4.1.2;50.2 Isotopy;1086
10.1.4.1.3;50.3 Function and Actantial Structures;1087
10.1.4.1.4;50.4 Conclusion;1088
10.1.4.1.5;References;1088
10.1.5;Chapter-51;1091
10.1.5.1;The Spectator’s Reality: A Revision of Screen Space Aesthetics Through Cognitive Film Semiotics;1091
10.1.5.1.1;51.1 Introduction;1091
10.1.5.1.2;51.2 Semantic and Pragmatic Limits of the Film Frame;1094
10.1.5.1.3;51.3 Aesthetic Factors in the Two-Dimensional Field;1099
10.1.5.1.3.1;51.3.1 Area Orientation: External and Internal Orientation;1099
10.1.5.1.3.2;51.3.2 Size of Objects and Size Constancy;1100
10.1.5.1.3.3;51.3.3 Field Forces Within the Screen;1100
10.1.5.1.3.4;51.3.4 Main Field Forces (Horizontal, Vertical, Diagonal);1101
10.1.5.1.3.5;51.3.5 Figure–Ground Relationships;1103
10.1.5.1.3.6;51.3.6 Psychological Closure;1103
10.1.5.1.3.7;51.3.7 Vectors;1104
10.1.5.1.4;51.4 Conclusion;1105
10.1.5.1.5;References;1105
10.1.6;Chapter-52;1107
10.1.6.1;Semiosis: The Dialectics of Cognition;1107
10.1.6.1.1;52.1 Umwelt and Innenwelt: The Subjectivity of Experience;1107
10.1.6.1.2;52.2 Meaning as Value;1109
10.1.6.1.3;52.3 A Developmental and Evolutive Narrative;1110
10.1.6.1.4;52.4 Modelling the Cognitive Process;1112
10.1.6.1.5;52.5 The Nature of Human Cognition;1114
10.1.6.1.6;References;1118
10.1.7;Chapter-53;1120
10.1.7.1;Text and Images;1120
10.1.7.1.1;53.1 From the Signs of Language to Perception;1121
10.1.7.1.2;53.2 Iconicity;1122
10.1.7.1.3;53.3 Reading Lexical Signs as Images?;1123
10.1.7.1.4;53.4 Semiotics and Pictorial Text: A Question of Articulation;1124
10.1.7.1.5;53.5 Visual Intensions and Extensions;1127
10.1.7.1.6;53.6 A Semiotic Rendering of Pictorial Aesthetics: Picasso’s Guernica;1129
10.1.7.1.7;References;1132
11;Part VIII;1134
11.1;Education and Semiotics;1134
11.1.1;Chapter-54;1135
11.1.1.1;Becoming a ‘Mythologist’: Barthes’ Mythologies and Education;1135
11.1.1.1.1;54.1 Barthes’ Mythologies and Myth Today;1136
11.1.1.1.2;54.2 Barthes’ Semiology of Myth;1137
11.1.1.1.2.1;54.2.1 Reading Myth;1139
11.1.1.1.3;54.3 Ideology and Bourgeois Myth;1139
11.1.1.1.3.1;54.3.1 Engaging Myth Conceptions;1141
11.1.1.1.4;54.4 What Could It Mean to Mythologize?;1142
11.1.1.1.4.1;54.4.1 The Dean’s Speech;1142
11.1.1.1.4.2;54.4.2 The International School in Pechersk;1143
11.1.1.1.4.3;54.4.3 False Debates in Science Education (NOS vs. FOS);1145
11.1.1.1.4.4;54.4.4 The Rubric;1146
11.1.1.1.5;54.5 Conclusion;1146
11.1.1.1.6;References;1147
11.1.2;Chapter-55;1149
11.1.2.1;Edusemiotics and the Language of Images;1149
11.1.2.1.1;References;1161
11.1.3;Chapter-56;1164
11.1.3.1;Semiotics of Western Education;1164
11.1.3.1.1;56.1 Education and Society;1164
11.1.3.1.2;56.2 Education and Civil Society;1165
11.1.3.1.2.1;56.2.1 Rational Society and Rational Education;1166
11.1.3.1.2.2;56.2.2 Semiotical Perspective;1166
11.1.3.1.3;56.3 Postmodern Thinking;1168
11.1.3.1.3.1;56.3.1 Postmodern Education;1169
11.1.3.1.3.2;56.3.2 Semiotical Perspective on Postmodern Education;1170
11.1.3.1.4;56.4 Globalized Society and Education;1171
11.1.3.1.4.1;56.4.1 Semiotical Perspective;1172
11.1.3.1.5;56.5 Outlook: e-Learning 2.0;1172
11.1.3.1.6;References;1173
11.1.4;Chapter-57;1175
11.1.4.1;Capitalists’ Profitable Virtual Worlds: Roles for Science and Science Education;1175
11.1.4.1.1;57.1 Introduction;1175
11.1.4.1.2;57.2 Capitalist Hegemony;1176
11.1.4.1.2.1;57.2.1 The Capitalist Societal Zeitgeist;1176
11.1.4.1.2.2;57.2.2 Neoliberal Technoscience;1177
11.1.4.1.2.3;57.2.3 Capitalist Science Education;1181
11.1.4.1.3;57.3 Summary and Conclusions;1186
11.1.4.1.4;References;1187
11.1.5;Chapter-58;1191
11.1.5.1;It’s Like You’re a Teacher! A Social Semiotic Analysis of Authority Relations Among High School Mathematics Students;1191
11.1.5.1.1;58.1 Social Semiotics and Mathematics Reform;1192
11.1.5.1.2;58.2 Vignette 1: Shifting Authority to Students in Mathematics Classrooms;1194
11.1.5.1.3;58.3 Vignette 2: Blending School and Workplace Genres;1196
11.1.5.1.4;58.4 Discussion;1199
11.1.5.1.5;References;1200
11.1.6;Chapter-59;1202
11.1.6.1;“If You Could See What I See”: The Semiotics of “Invisibility” in Pedagogy and Practice;1202
11.1.6.1.1;59.1 Tell Me What Should I See: Introduction;1202
11.1.6.1.2;59.2 Flushing Plato’s Cave;1204
11.1.6.1.3;59.3 The Invisible and the Invisible: Terms and Scope;1206
11.1.6.1.4;59.4 Ouellette: Reflections on Practice;1207
11.1.6.1.5;59.5 Faucher: Reflections on Practice;1212
11.1.6.1.6;59.6 Semiotic Invisibles;1217
11.1.6.1.7;59.7 “That’s the Look”: Conclusions (Ouellette);1218
11.1.6.1.8;59.8 Out of the Sign Regime and into the Borderlands (Faucher);1220
11.1.6.1.9;59.9 A Bifocal Conclusion;1221
11.1.6.1.10;References;1223
11.1.7;Chapter-60;1225
11.1.7.1;A Patriot is Respectful: (Re-)Examining the Architecture of Ideology in Educational Contexts;1225
11.1.7.1.1;60.1 Introduction;1225
11.1.7.1.2;60.2 Visual Culture: Interpellation, Ideological Inculcation, and Surveillance;1226
11.1.7.1.3;60.3 Method;1228
11.1.7.1.3.1;60.3.1 Setting;1228
11.1.7.1.3.2;60.3.2 Data Collection;1229
11.1.7.1.3.3;60.3.3 Data Analysis;1229
11.1.7.1.4;60.4 Results;1230
11.1.7.1.4.1;60.4.1 Welcome to Patriot Country;1230
11.1.7.1.4.2;60.4.2 Main Entrance;1230
11.1.7.1.4.3;60.4.3 Student Entrance;1236
11.1.7.1.4.4;60.4.4 The Patriot Gallery;1237
11.1.7.1.5;60.5 Discussion;1241
11.1.7.1.5.1;60.5.1 Representation;1241
11.1.7.1.5.2;60.5.2 Orientation;1242
11.1.7.1.5.3;60.5.3 Organization;1243
11.1.7.1.5.4;60.5.4 Limitations and Future Research;1243
11.1.7.1.6;References;1244
11.1.8;Chapter-61;1246
11.1.8.1;The Emergence of Signs in Hands-On Science;1246
11.1.8.1.1;61.1 Introduction;1246
11.1.8.1.2;61.2 Evolution of Hand Movements;1248
11.1.8.1.2.1;61.2.1 From Ergotic to Epistemic Movements;1249
11.1.8.1.2.2;61.2.2 From Epistemic to Symbolic Movements;1253
11.1.8.1.2.3;61.2.3 From Symbolic Movements to Speech;1255
11.1.8.1.3;61.3 Emergence and Evolution of Sign Systems;1257
11.1.8.1.3.1;61.3.1 Immanent Nature of Originary Signs;1258
11.1.8.1.3.2;61.3.2 From Immanent to Transcendent Signs;1259
11.1.8.1.3.3;61.3.3 From Motivated to Arbitrary Signifier–Signified Relations;1261
11.1.8.1.4;61.4 Coda;1262
11.1.8.1.5;References;1262
11.1.9;Chapter-62;1265
11.1.9.1;Extending Students’ Semiotic Understandings: Learning About and Creating Multimodal Texts;1265
11.1.9.1.1;62.1 Multimodal Social Semiotics;1267
11.1.9.1.2;62.2 The Research Context;1268
11.1.9.1.3;62.3 Multimodal Orchestration: Doing Semiotic Work;1270
11.1.9.1.4;62.3.1 The Local Environment: Visual, Written, and Audio Movie;1270
11.1.9.1.4.1;62.3.2 Endangered Species: Visual, Written, and Audio Movie;1273
11.1.9.1.4.2;62.3.3 The Human Body: Visual and Written Hypertexts;1275
11.1.9.1.5;62.4 Conclusion;1278
11.1.9.1.6;References;1280