Janson Always With Your Head Through the Wall! Achieve Impossible Goals

Incl. Bonus - Ideas & project management, think strategically, use communication manipulation techniques & the power of rhetoric
8. Auflage 2026
ISBN: 978-3-96596-501-0
Verlag: Best of HR
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 180 Seiten

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable projects.
Because goals must be thought big, so that you are also motivated accordingly to work towards the vision. But the reality, especially in large organizations, often looks different: Those who try to initiate change, achieve goals or odeen often fail due to hidden or openly communicated resistance. Impatient people who then rush ahead and extend the famous elbows have already lost. After all, success and increased power are usually the result of a sophisticated strategy and a clever tactical approach that helps to secure one's own status. Moreover, if you take a closer look at the methodology of successful strategists, you will see that they are often the product of optimal design and the right decisions at the right time. Change has to be sexy so that it does not produce fear. This book shows what really matters when pushing through goals.
Knowledge that makes a difference, independently documented by its own Wikipedia entry: With its 'information on demand' concept, the publishing house has been successful for over 20 years and has received numerous awards. So when you buy the book, you are also doing good: The publisher is financially and personally committed to socially relevant projects such as tree planting campaigns, scholarship foundations, sustainable living, and many other innovative ideas.
The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice.
In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported research results to a limited extent to make information easier to find, which assists you in your search for knowledge.
You also gain extensive premium services: Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible.
That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences.
Publisher, journalist and editor Simone Janson is also a best-selling author, was a columnist for WELT and Wirtschaftswoche, and, according to ZEIT, one of Germany's most bloggers on success.

Autoren/Hrsg.

Janson, Simone

Leseproben

Asserting ideas, achieving goals: be an asshole!
// By James Watt

If you want to push your ideas through and achieve goals, you have to be an asshole in a way. At least a certain amount of egoism is part of it: Because not everyone likes that either: Those who want to be successful do (usually) well to ignore the advice of others.

Tear the rules to shreds!

In the 1970s, punk rock changed the world. It was more than just music. He was a cultural phenomenon. Our business at BrewDog is built on the punk mentality. At its core, punk is about learning the skills you need to do something on your own terms. At BrewDog we reject the status quo, we are committed, we don't give a damn about everyone and we always do things that make us true to ourselves. From the beginning we had an anti-authoritarian and non-conformist approach.

Inspired by everything that is punk, we wanted to instigate a contemporary rebellion against types of beer that conformed to the mass market without any taste and a tough revolt against brands that are so meaningless that you immediately forget them. We took an anarchist, undoubtedly daring, do-it-yourself approach, tore the business rules to shreds and did our own thing. The results have been overwhelming.

"From my point of view, punk means being an individual and swimming against the current." Johnny Ramone (punk archetype)

"I've always said that punk is an attitude ... It had something to do with destruction and the creative potential that lies in it." Malcolm McLaren (original punk)

Hello, let's change the world

Flashback to 2007. BrewDog was born in a shed in a remote, godforsaken industrial estate in northeast Scotland. Martin Dickie (my best friend) and I started a tiny brewery with a huge mission: to revolutionize the UK brewing industry and completely change British beer culture. This book documents the philosophy behind our wild roller coaster ride, from which BrewDog emerged as a disruptive catalyst for the craft beer movement in the UK and beyond.

Prior to founding BrewDog, I had turned my back on my legal career and tried my hand at the surging waters of the stormy North Atlantic, first on the deck of a deep-sea trawler and then as a fully trained captain. Five years of work in one of the harshest environments in the world and in captain training taught me a lot about people, leadership, teamwork and setbacks. It was incredibly tough, but I loved every second of it. Ultimately, effective crew leadership must be top-down, bottom-up, and every other direction in between.

There is no room for doubt in the most dangerous place on earth

Many of my unorthodox business strategies that blew the sails of the pirate ship BrewDog were shaped on the stormy Atlantic. In one of the most dangerous jobs in the world, there is no room for doubt; risk is lurking everywhere, leadership must be quick and determined, and survival is always the first step to success. I found it hard to hang up my captain's hat, but I discovered something I loved even more than the sea: craft beer. I've always been passionate about beer, and I started homebrewing in retaliation in 2004 when Martin and I brewed a storm in our garage.

The chance encounter with the legendary British beer specialist Michael Jackson led Martin and I to take the step of realizing our dream and founding our first own craft brewery. After Michael tasted one of our homemade brews, Michael said we should quit our jobs and start brewing. That was the last advice we ever took.

From two-man operation to global success

For the past four years, BrewDog has officially been the fastest growing food and beverage company in the UK and the fastest growing bar and restaurant operator, topping the growth charts in not just one but two industries, both domestic as the international business became noticeably stronger. Our operation, which started at just £ 30000 *, now has sales of over £ 50 million and has made solid profits every single year since it was founded.

What started in 2007 with two people and a dog has grown naturally in less than eight years to a company that employs 500 people. We deliver our BrewDog beers to over 50 countries because we want to question people's perception of what beer is and, in the end, infect others with our passion for craft beer by bringing diversity of flavors and craftsmanship back into beer glasses. Martin and I also do the longest-lived beer show in television history: BrewDogs is now broadcast in over 20 countries.

Come on and show what you can do!

Our brewery, still in the north east of Scotland, is one of the most technologically advanced and environmentally friendly in the world. In addition to our state-of-the-art brewery, we now own and operate over 40 BrewDog craft beer bars in flagship locations in Tokyo, London, Edinburgh, São Paulo, Rome, Barcelona, Helsinki, Berlin and Stockholm. And recently we started building a flagship brewery in Columbus, Ohio. Starting an ambitious small company with almost no start-up capital is daring, turbulent - and lonely. Our blissful naivety and lack of experience turned out to be our greatest asset. We didn't know how to do that, so we just went to work and did it our own way. And on that occasion, we inadvertently created an entirely new approach to business. Business for Punks outlines this revolutionary philosophy and states that there are both good and bad sides to learning how to run and grow a business the hard way.

The conditions for small businesses have changed radically in recent years. Business for Punks is a manifesto for 21st century companies. Tear up the thick old textbooks, defend yourself against the status quo, bring down the establishment and welcome the dawn of a new era! The following applies: Business start-ups are not for homeless self-protection militias. In all likelihood, a company will fail.

80 percent of all start-ups fail right at the beginning

The stars are bad. 80 percent of all company start-ups fail within the first 18 months. That's 800 out of 1000, eight out of ten, four out of five start-ups that flop and perish after being founded. It's just a fact. No matter how you write it, it doesn't read nicely. These devastating mortality statistics are a relentless reminder of today's brutal economic environment. So, if you are thinking about starting a business, in all likelihood it will fail. And it's not just your business that gets hit in the process - your future, your self-confidence, your dreams and of course your bank account are also going down the drain.

Let's say you are tough and survive the first 18 months. The likelihood of becoming a sustainable, long-term business is still less than one in 20. Another clearly audible wake-up call. With only a five percent chance of survival, make sure that you are focused, ruthless, ambitious, and motivated from day one. Then maybe you can do it. But just maybe ... The decisions you make during the formative months of your company determine your place in the world.

The most important decision of your life

They are the most monumental decisions you will ever make, and they will shape your new business in ways that you cannot even imagine at the time. So buckle up, hold on tight, and face the challenge. You need to make sure that your ideas and how they are implemented are nothing short of mind-blowing. It is a creepy paradox that the choices you make when everything is the most difficult and you are the most inexperienced will take you many years to live with.

You have to earn the right to exist and find a reason why you are even remotely relevant. So arm yourself for the darkest, toughest and most intense years of your life. You have to be versatile, learn everything and do everything. And you have to learn to deal with constant rejection, love to be merciless, and find opportunities in even the most hopeless dead ends. Starting your business will be incredibly brutal, yet somehow great and fulfilling. This part is about laying the foundations, building the scaffolding, and making sure that the decisions you made in those first few years serve well and ensure that your start-up only explodes in a positive way. The rest of the book builds on the fundamentals outlined in this part.

Don't start a business, wage a campaign!

If you are thinking about starting your own business, the most likely failure is. Therefore: Do not do business, lead a campaign! Because companies fail. Companies die. Companies are forgotten. Revolutions never die. So start a revolution, not a company. It is no longer enough to just start a business. It needs a clear goal, a mission and a reason to exist.

Martin and I didn't just start a brewery - our mission was to instill the same passion for great beer in other people as we feel. This promise and requirement underlie everything we do and serve as a clear reference point for every decision we make.

3 tips: Successful businesses have a mission

Whatever type of business you create, you are solely responsible for ensuring that it is anchored by a strong, meaningful, easy-to-understand, and fully self-contained mission. For example:

1. Instead of starting a shoe store, Zappos launched a campaign to improve customer service by treating its employees extremely decently.
2. Noma has not opened a restaurant, but has committed itself to the mission of reinvigorating Nordic cuisine and has even written its own manifesto for Nordic cuisine.
3. Apple has not opened a computer store, but is instead on a mission to change the world through technology.

3 tips: do something you love!

Do what you love with a clear mission. The closer everything revolves around...