How to Write Proposals & Reports That Get Results

1. Auflage 2024
ISBN: 978-0-273-64497-2
Verlag: Pearson International

Buch, Englisch, 184 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 289 g

Whether it's producing monthly reports, research reports or new business proposals for customers, as a manager you will need to be able to write these quickly and effectively. Despite this, most of us are never formally toaught how to write them - it's just assumed that we'll know. Learning to write reports and proposals in a professional way will gain both you and your company numerous benefits. As an individual your ideas will be better understood and absorbed more quickly. For your company, a good report or  proposal will create a better impression of the organisation, be persuasive as a sales pitch and consequently be more likely to win you business. Once you've mastered the basics, each new report you write will be easier, saving you both time and effort - putting you in a position where the best projects come your way.

Autoren/Hrsg.

Jay, Ros

Inhaltsverzeichnis

1. Introduction. Why do we need proposals and reports? What's in it for me?

2. The objective

3. Collecting the information

4. Structure 1: Proposals

5. Structure 11: Reports

6. The power of persuasion

7. Suing plain English 1: Style

8. Using plain English 11: Mechanics

9. Making it look readable

10. Topping and tailing

11. Review

Über Autor(innen)

Ros Jay is a freelance writer and editor. She writes on a range of business topics specialising in marketing and communication-related subjects. She also writes for and edits corporate magazines both in print and on the net. She is a senior associate of the institute of Direct Marketing.