Jedlicka Sustainable Graphic Design

Tools, Systems and Strategies for Innovative Print Design
1. Auflage 2013
ISBN: 978-0-470-64026-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 528 Seiten, E-Book

The graphic artist's guide to sustainable design
Graphic design is frequently thought of as a purely decorativeeffort. Yet these efforts can be responsible for shocking impactson natural resources just to produce a barely-glanced-at catalog ormail piece. Sustainable Graphic Design: Tools, Systems, andStrategies for Innovative Print Design helps designers viewgraphic design as a holistic process. By exploring eco-consciousmaterials and production techniques, it shows designers how tocreate more effective and more sustainable designs.
Sustainable Graphic Design opens your eyes to the biggerpicture of design seen from the viewpoints of the audience, thecreative vendor, their suppliers, and society as a whole. Chaptersare written by a wide range of sustainable design pioneers andpractitioners--including graphic designers, creative managers,marketing consultants, environmentalists, researchers, andpsychologists--giving you critical information on materialsand processes. Case studies illustrate and tie conceptstogether.
Sustainability isn't a fad or a movement; it's a long-termparadigm shift. With this forward-looking toolkit, you'll be ableto infuse your work with sustainability systems thinking,empowering you to play your role in achieving a future where designand sustainability are natural partners.
Contributors
Paul Andre
Paul J. Beckmann
Sharell Benson
Arlene Birt
Robert Callif
Don Carli
Jeremy Faludi
Terry Gips
Fred Haberman
Dan Halsey
Jessica Jones
Curt McNamara
John Moes
Jacquelyn Ottman
Holly Robbins
Pamela Smith
Dion Zuess
Biomimicry Guild
Carbonless Promise
Chlorine Free Products Association
Environmental Paper Network
Eureka Recycling
Great Printer Environmental Initiative
Package Design Magazine
Promotional Product Solutions
Sustainable Green Printing Partnership
Sustainable Packaging Coalition

Autoren/Hrsg.

Jedlicka, Wendy

Inhaltsverzeichnis

Foreword.
Introduction.
CHAPTER 1 Making the Business Case.
CHAPTER 2 The Psychology of Graphics.
CHAPTER 3 Seeking Truth in Marketing.
CHAPTER 4 Systems Thinking.
CHAPTER 5 Materials and Processes.
CHAPTER 6 Working Smarter.
CHAPTER 7 Innovation Toolbox.
NOTES BY CHAPTER.
INDEX.

Über Autor(innen)

Wendy Jedlicka, CPP, is President of Jedlicka Design, Ltd. and the author of Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design, also from Wiley. She is a faculty member in the Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program, and a nationally recognized speaker on sustainable design and business issues.