Media, Industries, Society

Diverse Foundations in Mass Communication
1. Auflage 2026
ISBN: 978-1-032-38175-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 418 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 453 g

A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked.

This textbook provides students with a grounding in critical pedagogy and praxis, foundational technologies and their evolution, and the role of the internet and media convergence, as it explores the historical and foundational developments of print, broadcast, and new media. Key areas covered include books, newspapers, magazines, photography, radio, television, film, music, social networks, podcasts, and video games. Each of these chapters includes a comprehensive, historical overview of the medium, as well as a more diverse representation of the key players within each media industry. As such, the book highlights the crucial contributions of historically marginalized racial and ethnic individuals and groups. Each section provides a thematic overview of chapters with key points to consider and concludes with discussion questions, key terms, and points for media literacy application.

An important introduction to media and mass communication industries, this textbook is essential for any instructor wishing to provide their students with a more diverse foundation in mass communication.

The book also has an accompanying eResource, which includes links to organizations that promote diversity in media, as well as an instructors’ manual and test bank.

Zielgruppe

Undergraduate Advanced and Undergraduate Core

Autoren/Hrsg.

Jenkins, Cheryl D.

Cubbage, Jayne

Coleman, Loren Saxton

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

List of Figures

List of Boxes

List of Contributors

Foreword

Acknowledgements

List of Abbreviations

Introduction-- Diverse Foundations in Mass Communication

Part I – Mapping the Media: Theoretical implications of Mass Communication

Chapter 1 Critical and Cultural Theory/Praxis

Part II – Technology of Mass Communication Industries

Chapter 2 Foundational Technologies and Media Evolution

Chapter 3 The Role of the Internet and Converged Media

Part III – Legacy Media (Print)

Chapter 4 Books

Chapter 5 Newspapers

Chapter 6 Magazines

Chapter 7 Photography and Graphics

Part IV – Legacy Media (Broadcast) Chapter 8 Radio

Chapter 9 Television

Chapter 10 Film/Motion Picture

Chapter 11 Sound Recording/Music Industry

Part V – New Media

Chapter 12 Social Networking Chapter 13 Podcasting

Chapter 14 Video Games & the Gaming Industry

Part VI – The Business of Media

Chapter 15 Media Financing, Advertising and Marketing

Chapter 16 Public Relations

Part VII – Law, Policy and Media Ethics

Chapter 17 Media Ethics, Law and Regulation

Part VIII – New Directions in Media

Chapter 18 Media Activism/Media Equity

Appendix Key Equity-Oriented Media Organizations Today

Glossary

Index

Über Autor(innen)

Jayne Cubbage is Associate Professor in the Department of Communications at Bowie State University, USA. She is author/editor of Critical Race Media Literacy (2022), The Handbook of Research on Media Literacy in Higher Education Environments (2018) and Developing Women Leaders in the Academy Through Enhanced Communication Strategies (2020). She is also co-author of Media Literacy for Diverse Audiences (2025).

Loren Saxton Coleman is an Assistant Professor and Director of Graduate Studies in the Department of Communication, Culture, and Media Studies in the Cathy Hughes School of Communications at Howard University, USA. She is the co-editor of the edited volume, Media, Myth, and Millennials: Critical Perspectives on Race and Culture (2019).

Cheryl D. Jenkins is Chair of the Mass Media Studies Department and Associate Professor in the School of Humanities and Fine Arts at Talladega College, USA. She was a 2004 Mellon Fellow for the Salzburg (Austria) Seminar session on Ethics in News Reporting and Editing and received the National Association of Black Journalists Region VII Cheryl Smith Leadership Award in 2004. She is co-author and co-editor of the text Race and Media: Critical Perspectives (2020).