Winning a Billion Consumers

A Disruptive Approach for Success in India
1. Auflage 2016
ISBN: 978-93-5150-889-2
Verlag: SAGE Publications

Buch, Englisch, 280 Seiten, Format (B × H): 140 mm x 216 mm

India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

Autoren/Hrsg.

Joshi, Atul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Foreword P. Dwarkanath
Preface
Acknowledgements
The Last Mile: A Strategic Differentiator
Winning in a Billion Consumer Market
Cracking the Da Vinci Code
Revitalizing the Last Mile: Tools and Frameworks
The Five Knots of the Last Mile
Sextant Arcs of Turbonators
The Revenue Turbine
Delivering the Last Mile: Mission Critical(s)
Zero Calorie Value Chains
Customer Capital in the Times of the Millennial Generation
Man and Machine, not Man or Machine
Swarm Intelligence: The Execution Supremacy
Epilogue
Index

Über Autor(innen)

Joshi, Atul
Atul Joshi is an accomplished business leader. In his 27 years of professional career, he has been in leadership roles with Asian Paints, Max India, Bharti Airtel, and other Indian and multinational companies. He is the Founder and CEO of The Last Mile—a consulting practice with an impressive list of brands—and describes his mission as bringing the decisive last mile supremacy to business strategy.