Kaiser / Young | The Blue Line Imperative | E-Book | sack.de
E-Book

E-Book, Englisch, 320 Seiten, E-Book

Kaiser / Young The Blue Line Imperative

What Managing for Value Really Means

E-Book, Englisch, 320 Seiten, E-Book

ISBN: 978-1-118-51089-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)



A groundbreaking guide to making profitable businessdecisions
Do you wonder why your value initiatives aren't providing thepayoff you'd hoped for? Could it be because you've been thinkingabout value all wrong? According to the authors of thisgroundbreaking guide, there's a very good chance that you have.Using examples from leading companies worldwide, they explain whyevery decision a company makes either creates value or detractsfrom it, and why, if they hope to survive and thrive in today'sincreasingly competitive global marketplace, company leaders mustmake value-creation the centrepiece of every business decision.Authors Kaiser and Young have dubbed this approach "Blue-LineManagement," (BLM), and in this entertaining, highly accessiblebook, they delineate BLM principles and practices and show you howto implement them in your company.
* Explains why the failure to properly define and assess valueoften makes it difficult for the people who manage businesses toeffect long-term success
* Offers guidelines for making the satisfaction of customer needsand wants--i.e. value creation--the driver of allbusiness activities
* The authors are respected academics at INSEAD, the world'slargest and most respected graduate business school, with campusesin Europe, Asia and the Middle East
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Weitere Infos & Material


Preface vii
Acknowledgements ix
Chapter 1 What is Value? 1
Chapter 2 The Global Capital Markets 23
Chapter 3 The Opportunity Cost of Capital 45
Chapter 4 The Expected Future Free Cash Flows 71
Chapter 5 Blue-line Management 93
Chapter 6 Shifting to Blue 115
Chapter 7 The Hazard of Growth 135
Chapter 8 Creating a Blue-line Culture 159
Chapter 9 Trust and Hierarchy in Blue-line Management 195
Chapter 10 Value and Decision Making 219
Chapter 11 Getting Net Present Value Right 233
Chapter 12 Becoming a Blue-line Manager 269
Appendix Blue-line Questions 289
Index 297


Kevin Kaiser is Professor of Management Practice atINSEAD and Director of INSEAD's Transition to GeneralManagement program as well as Director of the ABN Amro Managing forValue Research Fund at INSEAD. In addition to directing andteaching in many corporate client programs for INSEAD, he alsoteaches in numerous institutes and programs for private clientsthroughout Europe, Africa, the Middle East, and Asia. He wasformerly Visiting Adjunct Professor of Finance at the KelloggSchool of Management, Northwestern University, where he hadpreviously earned his PhD in Finance. He was a member of theCorporate Finance and Strategy Practice of McKinsey & Company,where he led a variety of studies addressing value creation andcorporate strategy.
S. David Young is Professor of Accounting & Controlat INSEAD, where he teaches in the MBA program and in a broad rangeof executive courses. He has served as an advisor to companies inthe U.S., Europe and Asia on various aspects of value-basedmanagement and is also a frequent advisor on analyzing financialaccounts. David holds a PhD from the University of Virginia and isalso a Certified Public Accountant and Chartered Financial Analyst.He is the author of a wide variety of articles in academic andprofessional journals, and is the co-author of many books,including EVA and Value-based Management: A Practical Guide toImplementation (2001), Profits You Can Trust: SpottingSurviving Accounting Landmines (2003), Attracting Investors:A Marketing Approach to Finding Funds for Your Business (Wiley,2004), and Corporate Financial Reporting and Analysis(Wiley, 2013).


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