Karol / Nelson New Product Development For Dummies

1. Auflage 2011
ISBN: 978-1-118-05128-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

The global consumer product market is exploding. In 2006 alone,150,000 new products were brought to market. Now for the bad news:of those, fewer than 5% were hits, and fewer than 15% will evenexist five years from now.
Written for small business owners and entrepreneurs looking foran inside track on new product development, New ProductDevelopment for Dummies offers you a unique opportunity tolearn from two consummate insiders the secrets of successfullydeveloping, marketing and making a bundle from a new product orservice. You learn proven techniques for sizing up market potentialand divining customer needs. You get tested-in-the-trenchesstrategies for launching a new product or service. And you get afrank, in-depth appraisal of the most challenging issues facing newproduct developers today, including the need to collaborate withglobal partners, optimizing technology development for a21st century marketplace, getting start-up capital in anincreasingly competitive environment, and much more. Key topicscovered include:
* Developing a winning NPD strategy
* Generating bold new ideas for products and services
* Understanding what your customers really want
* Keeping projects on track, on budget, and on-time
* Building effective cross-functional teams
* Planning and executing a blockbuster launch
* Collaborating with global partners
* Maximizing your chances for success
No matter what size or type of business you're in, thisbook provides you with an unbeatable competitive advantage in thebooming global marketplace for new products and services.

Autoren/Hrsg.

Karol, Robin

Nelson, Beebe

Weitere Mitwirkende

Nicholson, Geoffrey

Inhaltsverzeichnis

Foreword.
Introduction.
Part I: The Basics of New Product Development.
Chapter 1: It Takes a Company.
Chapter 2: What Are You Developing, and Why?
Chapter 3: Defining Your Product Strategy.
Part II: Charting the Ocean of Opportunity for NewProducts.
Chapter 4: What Do Your Customers Really Want?
Chapter 5: Turning Your Company into an Idea Factory.
Chapter 6: Picking Winners and Losing Losers.
Chapter 7: Making the Most of Technology.
Chapter 8: Focusing Your NPD Efforts.
Part III: Navigating the River of ProductDevelopment.
Chapter 9: One Foot in Front of the Other: The ProductDevelopment Process.
Chapter 10: Organizing the NPD Troops.
Chapter 11: Managing Your Corporation's NPD Resources.
Chapter 12: Using Reviews to Keep Projects on Track.
Chapter 13: Launching Products for Market Success.
Part IV: New Challenges in Product Development.
Chapter 14: Developing Products in the Digital Age.
Chapter 15: Product Development Goes Global.
Chapter 16: Choose Your Partner! Partners in ProductDevelopment.
Part V: The Part of Tens.
Chapter 17: Ten Ideas on Ways to Test Your New Products.
Chapter 18: Ten (Or More) Ways to Track Your InnovationEfforts.
Appendix: Business Case Outline.
Index.

Über Autor(innen)

Robin Karol is CEO of the Product Development and ManagementAssociation (PDMA), a professional society that creates andnurtures a global community in which people and businesses learn togrow and prosper through innovation and the introduction of newproducts. Robin is an adjunct full professor at the University ofDelaware Lerner School of Business Administration, where sheteaches courses on the Management of Creativity and Innovation.Robin worked at DuPont for 23 years in various aspects ofinnovation and new product development, achieving the role ofDirector of Innovation Processes. A certified new productdevelopment professional (NPDP), she received her PhD inBiochemistry from the State University of New York at Buffalo. Shehas numerous publications and has presented at many conferences andworkshops. The Industrial Research Institute (IRI) presented Robinwith its Maurice Holland Award for the best paper in its journalResearch-Technology Management in 2003.
Beebe Nelson is Co-Director of the InternationalAssociation for Product Development (IAPD), a consortium of leadingproduct developers who come together to improve their ability toexecute new product development. She has organized, chaired,presented at, and facilitated conferences and workshops in productdevelopment, and has contributed chapters and articles in a numberof venues. From 1998 to 2003, she was Book Review Editor of theJournal of Product Innovation Management, a publication ofthe PDMA. Beebe is a certified new product development professional(NPDP) and holds a doctorate in philosophy from the HarvardGraduate School of Education. Beebe has taught Philosophy at theUniversity of Massachusetts at Boston and most recently in theCollege of Management at UMass-Lowell. She chairs the AdvisoryCouncil of Partners in Ending Hunger, a not-for-profit organizationlocated in Maine.