Katsioloudes / Abouhanian The Strategic Management Process

Understanding Strategy in Global Markets
2. Auflage 2016
ISBN: 978-1-317-62316-8
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 406 Seiten

Strategic Management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This textbook offers something different in concisely introducing the field with a focus on doing business in the Middle East and North Africa.

Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. Key regional issues explored in the book include the "Arab Spring", economic recession, corporate social responsibility and the rise of emerging economies.

This will be of interest to scholars and students of management, economics and business strategy in the Middle East and North Africa.

Autoren/Hrsg.

Katsioloudes, Marios

Abouhanian, Arpi K

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

1. An Overview of the Strategic Planning Process 2. Overview of Twenty-First Century Strategic Issues 3. Internal Strategic Audit 4. External Strategic Audit 5. Corporate Level strategies 6. Business and Functional Level Strategies 7. Strategy Implementation 8. Strategy Evaluation and Control 9. Strategic Planning for the Non-Profit Sector 10. Strategizing for Entrepreneurship/SMEs/Sustainability 11. Ethics and Corporate Social Responsibility 12. Strategizing for the Global Arena

Über Autor(innen)

Marios Katsioloudes is Professor of Management at Qatar University.