Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2

12th International Conference, IACuDiT, Corfu, Greece, 2025
Erscheinungsjahr 2026
ISBN: 978-3-032-17533-5
Verlag: Springer Nature Switzerland AG

Buch, Englisch, 841 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 1511 g

Reihe: Springer Proceedings in Business and Economics

This book features the second volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme "Management, Culture and Arts Synergies for Future Innovative Tourism Development," which took place in Corfu, Greece, from September 2–4, 2025.
Volume 2 explores the growing influence of advanced technologies and digital communication on tourism through two interconnected thematic areas:
III. Artificial Intelligence, Data, and Neuro-Tourism
IV. Digital Marketing, Social Media, and Consumer Engagement
The chapters examine how artificial intelligence, data analytics, neuromarketing, digital platforms, and social media are transforming tourism experiences, consumer behavior, and destination competitiveness. Together, they demonstrate how data-driven innovation and digital engagement are reshaping tourism planning, marketing, and decision-making, offering practical and theoretical insights for academics, practitioners, and policymakers navigating the digital era.

Zielgruppe

Research

Autoren/Hrsg.

Katsoni, Vicky

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Geowissenschaften Umweltwissenschaften Nachhaltigkeit

Inhaltsverzeichnis

Part I: Cultural Heritage and Identity in Tourism.- Chapter 1. The Faro Convention as a Key Driver for Cultural Tourism Development: Heritage Initiatives of Museums and Cultural Stakeholders in Greece.- Chapter 2. From Wine to Heritage. Heurigen and Vienna’s Cultural Identity.- Chapter 3. The Legal Nature of Hotel Management Agreements Under National and EU Law.- Chapter 4. The Impact of Immersive Digital Technology Features of Museums on Online Fitting Behavior - A Case Study of Poly MGM Museum in Macao.- Chapter 5. The Impact of Cultural Events in the Economic Transformation of the Centre Region of Romania.- Chapter 6. Contributions of Short Films to the Development of Intercultural Citizenship.- Chapter 7. Solo Women Travelling: An Increasing Trend.- Chapter 8. Festival of Traditional Dances and Folklore Festivals in the Promotion of Cultural Tourism: A Literature Review.- Chapter 9. Elite Sport for Elite Destinations: The Arabization of Sport Events Tourism.- Chapter 10. Exploring the Unspeakable: The Psychology of the Dark Tourist.- Chapter 11. The Sustainability of Museums’ Financial Independence in Greece.- Part II: Food, Wine, and Gastronomy Tourism.- Chapter 12. Codfish Attractiveness in Portugal: Demand Analysis From United Kingdom Tourism Market.- Chapter 13. A Bibliometric Analysis of Wine Tourism Using VOSviewer.- Chapter 14. Regional Food Products in the Hospitality Sector: Opportunities and Barriers for Sustainable Tourism Development.- Chapter 15. Travel Agencies’ Role in Creating Customized Wine Tourism Packages.- Chapter 16. Exploring Visitors’ Experience, Motivations, and Transformative Experience at a Vegan Gastronomic Festival: The Case of Vegan Fam Festival.- Chapter 17. Historical Narratives in Oenogastronomic Tourism: Authentic Cultural Experiences.- Chapter 18. Uncovering Winescape Dimensions and Visitor Satisfaction: A Topic Modeling and Sentiment Analysis of Online Winery Reviews From an Old-World Region.- Chapter 19. Understanding Gastronomic Tourism in Athens: A Qualitative Approach.- Chapter 20. Gastrodiplomacy and Local Products as Sustainability Drivers in Tourist Destinations.- Chapter 21. Specialists Perspectives on Strategic Integration of Wine Tourism in Rural Romania: A Quality Management Approach Using SERVQUAL Dimensions.- Part III: Innovation and Competitiveness in Hospitality.- Chapter 22. Do Quality Certificates in Spa Enterprises Serve as a Meaningful Selection Criterion or Merely a Formal Label?.- Chapter 23. Innovations in Czech and Slovak Spas and Their Impact on Competitiveness.- Chapter 24. Key Drivers of Competitiveness in Heritage Hotels.- Chapter 25. Hybrid Is the New Normal: Conference Resilience and Innovation in the Post-Pandemic Transition.- Chapter 26. Smart Hospitality: A Bibliometric Review With Evolutionary Thematic Analysis on the Use of Emerging Technologies in Hotels and Their Impact on Innovative Tourism.- Chapter 27. Leveraging the EU-Funded Project Culturad for Tourism Development: A Model for Youth Participation, Cultural Co-Creation, and Social Cohesion.- Chapter 28. Revisiting Digital Trust in Hospitality: A Conceptual Framework of Customer-Generated Content and Online Booking Behavior.- Chapter 29. Perceptions and Practices of Tourism Professionals in Transitional Economies Across Data Quality, Access, and Innovation.- Chapter 30. Bridge: Integrating Sustainable Tourism and Agrofood Through Digital Innovation in Greece.- Chapter 31. Digital-Driven Technologies for Sustainable Innovation: Empirical Insights From Romania and Greece Toward an Inclusive Smart World.- Chapter 32. Contractual Models in the Hotel Industry: A Comparative Legal Overview.- Chapter 33. Hotel Group Expansion Strategies and Market Analysis.- Part IV: Policies and Regional Development.- Chapter 34. Constraints to Travel to the Coast of the Democratic Republic of Congo: An Exploratory Factor Analyzes.- Chapter 35. Sustainable Tourism Development in Natura 2000 Sites: Ecotourism, Governance, and Local Empowerment.- Chapter 36. The Geography of the Trade Fair Industry in Europe: Infrastructure, Events, and Economic Impact.- Chapter 37. Tourist Experiences in Urban Settings: Developing a Tool for the Tourism Product Development of a City Destination.- Chapter 38. Negotiation Framework for a Dynamically Expanding Tourism Policy (NEFTOUR): A Strategic Perspective.- Chapter 39. Tourist Destination Management. Comparative Case Study of Two Tourist Destinations: The Island of Kefal?nia in Greece and the City of Bolu in Turkey.- Chapter 40. Creative Communities. How Local Communities Are Changing Rural Tourism With Agritourism and Digital Platforms? Case Studies From Portugal and Morocco.- Chapter 41. A Comprehensive Assessment of Museum Visitors Accessibility. The Case Study of the National Museum of Contemporary Art (MNAC) in Bucharest.- Chapter 42. Exploring Alternative Tourism in Aspropotamos: Leveraging Unique Territorial Assets for Sustainable Development.- Chapter 43. Resilience Index and Mediterranean. Mapping of the Resilience Index of Spain, Italy, Croatia, and Greece at Nuts II Level. Investigating Its Correlation With the Distribution of Productive Sectors and Tourism Intensity for the Period 2018-2023.- Part V: Soft Skills, Leadership, and Talent Management in Tourism.- Chapter 44. A Participatory Design Approach to Coastal Tourism: Perspectives From Local Communities of Praia Da Barra and Costa Nova, Aveiro, Portugal.- Chapter 45. Soft Skills as a Strategic Asset in Modern Tourism Development (Case of Albania).- Chapter 46. Mapping the Evolution of Skills in Tourism: The Way Forward.- Chapter 47. Soft Skills Training as a Strategic Response to AI Intervention in Customer Service Roles.- Chapter 48. Preparing for a Future in the Tourism Industry: Multitasking in Tourism Studies.- Chapter 49. Are There Leadership Behaviors That Can Neutralize the Phenomenon of Workplace Negative Gossip? Incidence and Impact.- Chapter 50. From Informal Hiring to Strategic HRM: Recruitment, Selection and Organizational Outcomes in Greek Tourism.

Über Autor(innen)

Vicky Katsoni is Professor in Tourism Marketing and e-Tourism modules at the University of West Attica, Athens, Greece, and Director of the Tourism Distant Learning Programs of the National Kapodistrian University of Athens, Faculty of Business and Social Sciences. She has published over 18 books on tourism, many chapters in edited volumes, and numerous papers in highly academic journals. She is President of the non-profit “International Association of Cultural and Digital Tourism” and a member of the Editorial Board of many journals in tourism and marketing. She has directed and participated in several European and National research projects and works as an expert, evaluator, and reviewer of projects requesting European Commission funding such as Horizon 2020, Erasmus + KA2, and Cost. Her research interests include tourism innovation and planning, tourism marketing, tourism destination strategies, gender in tourism, cultural tourism, tourism consumer behavior and sustainability.