Corporate Reputation Decoded

Building, Managing and Strategising for Corporate Excellence
1. Auflage 2014
ISBN: 978-81-321-1774-2
Verlag: Sage Publications India

Buch, Englisch, 322 Seiten, Format (B × H): 184 mm x 241 mm, Gewicht: 630 g

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR—company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

Autoren/Hrsg.

Kaul, Asha

Desai, Avani

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Preface
Acknowledgements
An Overview of Corporate Reputation: A Hammer or a Tool?
I: Understanding Corporate Reputation
Waltzing with Stakeholders to Score on Corporate Reputation
II: Building Corporate Reputation
Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics
Orchestrating the Song and Dance of Reputation: The Role of Leaders
Increasing Crescendo: Wooing Investors for Market Valuation and Visibility
Seeking Relational Rent and Hedging Risk: Building Reputation with the Government
III: Managing Corporate Reputation
Unleashing the Potential of Social Responsibility for Reputational Gain: Management of Social Impact
Choreographing the Organization-Media Tango: Managing Media Relations
Understanding the ‘Tweet. Post. Call. Comment’ Affair: Managing Reputation Through Social Media
Restoring Confidence and Re-engineering Stakeholder Frames in ‘The Eye of the Storm’: Crisis Management
IV: Strategising Corporate Reputation
‘Walk the Talk’ and ‘Talk the Walk’: Strategising Corporate Reputation
Index

Über Autor(innen)

Kaul, Asha
Asha Kaul is Professor in Communications at the Indian Institute of Management, Ahmedabad (IIMA). She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur in 1990.

She was felicitated with the “Best Professor – Communications” award by the Golden AIM Awards in June, 2020. She has won the A. P. Chowdappa Memorial Award for Excellence in Communication in the Academic Sector and was also awarded the prize for being one of the best-selling authors of Prentice Hall of India for her book on Business Communication.

Presently Asha Kaul serves as an Independent Director on the Boards of HPCL-Mittal Energy Limited and HPCL-Mittal Pipelines Limited and is also a Member of the High-Level Committee for Centre of Excellence nominations by the Education Department, Government of Gujarat. Asha Kaul is also the President nominee to the Executive Council of Central University of Gujarat.

Desai, Avani
Avani Desai holds a PhD in Investor Relations from Dharmsinh Desai University, Nadiad and an MBA in Finance from Gujarat University. She is a visiting faculty at Indian Institute of Management (IIM), Ahmedabad in the areas of communication and investor relations. She is Director at N R Institute of Business Administration, Gujarat University.

Her areas of interest are investor relations, corporate reputation and corporate communication, especially financial communication.