Buch, Englisch, 300 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 872 g
Buch, Englisch, 300 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 872 g
ISBN: 978-1-6684-4496-2
Verlag: IGI Global
Marketing has become one of the cornerstones for growing a successful business. Our era is responsible for Marketing 4.0: the world of mobile technology and global social interaction that can reach a customer anytime, anywhere. The benefit goes both ways: Brands have unprecedented access to customer data and insights to guide their efforts, while customers have the power of choice and can use social media to amplify their voices. However, the future holds more promise. Customers want a new level of satisfaction—products and services that not only meet their basic needs but also complement their creativity and values by offering something more. The result is Marketing 5.0, which will deliver personalized experiences.
This book provides a new source of reference in the areas of FinTech, artificial intelligence, blockchain, machine learning, big data, data science, and data mining. In the era of disruptive innovation in finance and technology, knowledge advancements in various aspects of engineering, management, data science, and cloud computing are highly sought to ensure that companies remained competitive edge and able to achieve sustainability in new era. The book is an essential reference for institutions of higher learning and training institutions offering and deliberating on these issues.
