Creativity and Culture in Short Video
E-Book, Englisch, 240 Seiten, E-Book
Reihe: DMS - Digital Media and Society
ISBN: 978-1-5095-4894-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.
This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.