Introduction to Search Engine Marketing and Adwords

A Guide for Absolute Beginners
1. Auflage 2017
ISBN: 978-1-4842-2847-0
Verlag: Apress

Buch, Englisch, 131 Seiten, Format (B × H): 156 mm x 236 mm, Gewicht: 240 g

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn

• Take a behind-the-scenes tour of AdWords, including how to create an account
  
• Create and launch a campaign as well as ads, including keyword tools
  
• Monitor a campaign, including time frame, clicks and CTR, and reporting
  
• Implement various campaign strategies, including support email and dealing with errors
  
• Use Ad extensions as well as site links
  

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Kelsey, Todd

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Web Graphik & Design, Web-Publishing

Inhaltsverzeichnis

Chapter 1: Introduction

What is Adwords? The basics, how it works, and why it's important.

                         
Chapter 2: Quickstart

Getting an account going and getting acquainted with important concepts

Chapter 3: Launching a Campaign

The most important aspects for getting an ad campaign going.

Chapter 4: Monitoring

How to monitor performance and understand how things are going.

Chapter 5: Keywords

Getting a better understanding of how keywords relate to search engines and ad campaigns.

Chapter 6: Campaign Strategy

Looking at several ways to give campaigns a boost in performance.

Chapter 7: Ad Extensions

Understanding how ad extensions can improve click through rate.

Chapter 8: Certification

Exploring how to get certified in Google Adwords along with tips.

Über Autor(innen)

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.