Buch, Englisch, 216 Seiten, Format (B × H): 216 mm x 164 mm, Gewicht: 282 g
Aligning Strategic Thinking and Execution
Buch, Englisch, 216 Seiten, Format (B × H): 216 mm x 164 mm, Gewicht: 282 g
ISBN: 978-0-415-78165-7
Verlag: Taylor & Francis Ltd
This book shows how much of this complexity can be smoothed away through the introduction of overarching management frameworks that are complete, consistent and comprehensive; bringing all the various parts of the organization together as a single system. It provides a whole-firm view of management and suggests that reputational and ethical issues are equally important to marketing, operations and finance and need to be considered within the framework.
Management Frameworks is a practical and insightful book; offering students the tools and knowledge required for viewing strategy and management holistically. It will be required reading for executive education classes in strategic management and will find a ready audience with thinking managers everywhere.
Zielgruppe
Postgraduate and Undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Too Complex to Manage? 2. The Architecture of an Organization 3. Planning for Frameworks 4. The Portfolio Driver 5. The Marketing Driver 6. The Organizational Driver 7. The Operational Driver 8. The Reputation Driver 9. The Financial Driver 10. Performance Excellence 11. Connecting the Dots