Communication Research: Asking Questions, Finding Answers

Asking Questions, Finding Answers
4 ed
ISBN: 978-0-07-803691-0
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 432 Seiten, Format (B × H): 239 mm x 196 mm, Gewicht: 816 g

Reihe: Communication

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

Autoren/Hrsg.

Keyton, Joann

Inhaltsverzeichnis

ContentsPrefaceSECTION 1: Research BasicsChapter 1 Introduction to Communication ResearchChapter 2 The Research Process: Getting StartedChapter 3 Research EthicsSECTION 2: Quantitative Communication ResearchChapter 4 Introduction to Quantitative ResearchChapter 5 MeasurementChapter 6 Populations, Samples, and Sample SizeChapter 7 Quantitative Research DesignsChapter 8 Surveys and QuestionnairesChapter 9 Descriptive Statistics, Significance Levels, and Hypothesis TestingChapter 10 Testing for DifferencesChapter 11 Testing for RelationshipsChapter 12 Quantitative Analysis of TextChapter 13 Reading and Writing the Quantitative Research ReportSECTION 3: Qualitative Communication ResearchChapter 14 Introduction to Qualitative ResearchChapter 15 Designing Qualitative ResearchChapter 16 Qualitative Methods of Data CollectionChapter 17 Analyzing Qualitative DataChapter 18 Reading and Writing the Qualitative Research ReportGlossaryReferencesAuthor IndexSubject Index

Über Autor(innen)

Keyton, Joann
Joann Keyton (B.A., Western Michigan University; M.A., Ph.D., The Ohio State University) is Professor of Communication at North Carolina State University. She specializes in group communication and organizational communication. Her current research examines the collaborative processes and relational aspects of interdisciplinary teams, participants use of language in team meetings, the multiplicity of cultures in organizations, and how messages are manipulated in sexual harassment. Her research is fi eld focused and she was honored with the 2011 Gerald PhillipsAward for Distinguished Applied Communication Scholarship by the National Communication Association. Her research has been published in Business Communication Quarterly, Communication Studies, Communication Theory, Communication Yearbook, Journal of Applied Communication Research, Journal of Business Communication, Management Communication Quarterly, Small Group Research, Southern Communication Journal, and numerous edited collections including the Handbook of Group Communication Theory and Research and the Handbook of Organizational Communication. In addition to publications in scholarly journals and edited collections, she has published three textbooks for courses in group communication, research methods, and organizational culture in addition to co-editing an organizational communication case book. Keyton was editor of the Journal of Applied Communication Research, Volumes 3133, and founding editor of Communication Currents, Volumes 15. Currently, she isï¿ditor of Small Group Research. She is a founder and vice-chair of the Interdisciplinary Network for Group Research. For more information, contact Joann at [e-mail] or www.joannkeyton.com