Buch, Englisch, 258 Seiten, Format (B × H): 235 mm x 156 mm, Gewicht: 412 g
Buch, Englisch, 258 Seiten, Format (B × H): 235 mm x 156 mm, Gewicht: 412 g
Reihe: Discovering the Creative Industries
ISBN: 978-0-367-41973-8
Verlag: Taylor & Francis Ltd
Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.
This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.
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Weitere Infos & Material
Introduction Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting and Branding the Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for Growth