Digital Strategies in a Global Market

Navigating the Fourth Industrial Revolution
1. Auflage 2021
ISBN: 978-3-030-58269-2
Verlag: Springer International Publishing

Buch, Englisch, 280 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 401 g

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. 

This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

Zielgruppe

Research

Autoren/Hrsg.

Konina, Natalia

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter 1. Digital strategy implementation in marketing: new performance and risks.- Chapter 2. Management by values in digital transformation.- Chapter 3.  Strategies for creating value chains in the digital economy.- Chapter 4. The Evolution of Conglomerates in digital era: strategic identity to future performance.- Chapter 5.  ICT and digital strategy: a new paradigm of corporate governance.- Chapter 6.  Digital transformation strategy of oil and gas companies: managerial approach.- Chapter 7. Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies.- Chapter 8. Determining the effectiveness of digital marketing in transnational e-?ommerce.- Chapter 9. Digital Platforms as Strategic Vector of the Global Agrobusiness Development.- Chapter 10. Retail business models in the era of digital transformation.- Chapter  11.  Digital tools in marketing of global hotel companies.- Chapter 12. Digital transformation of business as a key driver for the strategic development of firms in the perfumery and cosmetic market of China.- Chapter 13. The use of global navigation satellite system in smart cities.- Chapter 14. The European Digital Single Market as a Tool for Global Governance.- Chapter 15. Strategizing the principles of advance in Digital Operations Management.- Chapter 16. Sourcing in modern strategies of key sectors of the economy.

Über Autor(innen)

Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.