Korenberg / Robertson Intellectual Property Strategy

A Practical Guide to IP Management
1. Auflage 2017
ISBN: 978-1-78742-074-8
Verlag: Globe Law and Business
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 175 Seiten

Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) – a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy.

This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks. Topics are introduced clearly and accessibly to provide decision makers with the necessary background to make informed decisions in cooperation with specialist in-house or external advisers. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus.

Whether your company is firmly established or just starting out, this accessible guide is essential reading to facilitate informed decision-making on IP issues. It will also provide those working with intellectual property with a high-level overview of current thinking on IP strategy.

Autoren/Hrsg.

Korenberg, Alexander

Robertson, Stephen

Inhaltsverzeichnis

Introducing IP strategy
Alexander Korenberg
Kilburn & Strode LLP
Stephen Robertson
Metis Partners

Intellectual property: A primer
Lorna Brazell
Osborne Clarke

Encouraging and supporting innovation
Alex Tame
Tame IP Ltd

Developing an IT strategy
Gareth Jones
SwiftKey

IP licensing
Richard Buttrick
RBIP Ltd

Non-practising entities
Colin Hunsley
Josue Ortiz
ClearViewIP Ltd

Portfolio management
Peter Cowan
Northworks IP
Paul Kallmes
Metis Partners Inc

IP policing
Mike McLean
TechInsights

Conflicting patent rights and operational freedom
Alexander Korenberg
Kilburn & Strode LLP

Protecting your brand
Ryan Pixton
Kilburn & Strode LLP

Trade secrets
Nicholas Mitchell
White & Black Ltd

IP and tax strategy
Richard Turner
FTI Consulting LLP

IP monetisation
Stephen Robertson
Metis Partners