Social Media and Transformative Technologies in the Arab World

Exploring the Digital Divide
1. Auflage 2027
ISBN: 978-1-032-83652-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 302 Seiten, Format (B × H): 156 mm x 234 mm

This seminal book examines the digital landscape of the Arab world, highlighting the sociocultural and economic factors that shape digital development and contribute to variations in technology adoption and profitable social media engagement. The twenty-two contiguous countries that form the Arab world are united by similarities in language and culture but are divided digitally, impacting their adoption of social media for self-advancement. The economically advanced Gulf countries have reached a level of digital engagement that is at par with the most advanced nations globally. Government policy and support have enabled many Arab nations to progress digitally, but repressive governments, war and displacement have stifled development in others.

The Arab digital divide provides a central theme across the various empirical research studies presented in this book. Two chapters offer a pan-Arab perspective, examining the adoption of AI in the PR industry and young Arabs’ evaluation of electronic word-of-mouth. Studies that focus on the transformative power of social media are all from the GCC region. Themes presented are diverse, covering Arab modest-fashion influencers’ use of social media platforms, the characteristics of effective Foodstagram posts and how Emirati women entrepreneurs use Instagram to operate micro-businesses. The study of VR journalism shows how it can be used to elevate less digitally developed communities by amplifying their narratives.

The book positions social media and digital technologies as tools for empowerment that expand individual and community capabilities while preserving cultural identity. It is intended for scholars and researchers in media and communication, journalism, mass communication, media studies, media ethics and Middle East studies.

Zielgruppe

General, Postgraduate, and Undergraduate Advanced

Autoren/Hrsg.

Koshy, Swapna

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Non-Profit-Organisationen, Verbände
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Regionalwissenschaften, Regionalstudien
• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde Historische & Regionale Volkskunde
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Stadt- und Regionalsoziologie

Inhaltsverzeichnis

List of figures, List of tables, List of contributors, Introduction - The Arab Digital Divide, 1. Challenges to the Adoption of AI in the Public Relations Industry: A pan Arab review, 2. How do Arab Consumers Evaluate eWOM? Identifying the Determinants of Perceived eWOM Credibility in a Gender-Moderated SEM Analysis, 3. Influencer Marketing in the Arab Modest Fashion Sector: Applying Cialdini's Principles, 4. Instagram and Women's Entrepreneurship in the GCC: Case Studies from the UAE, 5. A Typology and Framework of Effective Foodstagram Posts in the Arab Region: A study based on the Dubai Food Festival, 6. Combating Compassion Fatigue in Arab Conflict Reporting: An Exploratory Study of VR Journalism, Conclusion- Reconceptualising the Digital Divide in the Arab World – Extending Van Dijk's Model, Index

Über Autor(innen)

Swapna Koshy, Director- Anglo American Academy, Dr Swapna Koshy is a professor, author and edupreneur based in Dubai, UAE.