Buch, Englisch, 540 Seiten, Format (B × H): 192 mm x 236 mm, Gewicht: 1469 g
Applied History and Aesthetics
Buch, Englisch, 540 Seiten, Format (B × H): 192 mm x 236 mm, Gewicht: 1469 g
ISBN: 978-0-240-82113-9
Verlag: Taylor & Francis
Enhance your knowledge of motion graphic design aesthetics and history with this authoritative look at the evolution of the art form.
Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.
This new edition has been updated to include:
- Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games
- Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments
- Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios
- Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing
- Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories
- downloadable resources featuring new professional and student work from around the globe, as well as figures from the textbook
This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.
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Motion Graphic Design, Third Edition provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.
This new edition has been updated to include:
- Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games
- Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments
- Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios
- Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing
- Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories
- downloadable resources featuring new professional and student work from around the globe, as well as figures from the textbook
This is a must-have whether you are a student who is learning the principles of motion graphics or a professional in need of inspiration and new ways to impress your clients. Anyone working in or aspiring to work in the motion media industry will benefit greatly from this valuable resource.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Weitere Infos & Material
A Brief History of Motion Graphics, Motion Graphics in Film, Motion Graphics in Television, Motion Graphics in Interactive Media, Motion Graphics in Public Spaces, Motion Literacy, Kinetic Images and Typography, The Pictorial Composition, The Sequential Composition, Conceptualization, Animation Processes, Motion Graphics Compositing, Motion Graphics Sequencing
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