Krasner Motion Graphic Design

Applied History and Aesthetics
3. Auflage 2013
ISBN: 978-1-136-14662-6
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 542 Seiten

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work.

Bring your work to the next level with a command of concepts that include:

* The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema

* Pictorial design considerations including the relationships between images and type, hierarchy, form and composition

* How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.

New to this edition:

* Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos
* New industry tools and techniques, such as Photoshop's new animation tool
* An updated and enhanced DVD, and much more

The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.

Zielgruppe

<P>professional motion graphic artists and students</P>

Autoren/Hrsg.

Krasner, Jon

Fachgebiete

• Geisteswissenschaften Kunst Kunstformen, Kunsthandwerk Installations-, Aktions-, Computer- und Videokunst

Über Autor(innen)

Jon Krasner is associate professor in the Communications Media department at Fitchburg State College and coordinator of the graphic design program. Jon holds an M.F.A. in Painting from Pratt Institute and an M.F.A. in graphic design in 1994 from Boston University with a focus on digital imaging and animation. The integration of media, which is the hallmark of his work, has allowed him to synthesize the disciplines of painting, graphic design, music and motion graphics. As an educator, Jon encourages experimentation with media, exploration of concepts and sensitivity to aesthetics. As a practicing artist and professional graphic designer, his multi-disciplinary work has been exhibited nationwide.