Buch, Englisch, 246 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 341 g
Buch, Englisch, 246 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 341 g
ISBN: 978-3-658-35368-1
Verlag: Springer
This book is an adapted translation of the original German 3rd edition Online-Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Zielgruppe
Lower undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Instruments, success factors and goals of online marketing.- Conception of online marketing deployment.- Instruments of online marketing.- E-commerce.