LEGENDS IN MARKETING: JAGDISH N SHETH

Erscheinungsjahr 2015
ISBN: 978-93-5150-070-4
Verlag: SAGE Publications

Buch, Englisch, 244 Seiten, Format (B × H): 178 mm x 229 mm

The Legends in Marketing series captures the essence of the most important contributions made in the fi¬eld of marketing in the past hundred years. It reproduces the seminal works of the legends in the fi¬eld, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the ¬field. This fi¬rst set in the series, consisting of 9 volumes, is a tribute to Jagdish N. Sheth. Known as a pioneer of new areas of inquiry in marketing, his work spans fi-ve decades and traverses a number of sub-disciplines of marketing. His work The Theory of Buyer Behavior (with John A. Howard) is considered a classic.

The volumes in the set include:

Volume 1: Consumer Behavior: Conceptual Foundations

Edited by: Richard J Lutz



Volume 2: Consumer Behavior: Empirical Research

Edited by: C Whan Park

Volume 3: Visioning the Future

Edited by: Balaji C Krishnan

Volume 4: International Marketing

Edited by: Abdolreza Eshghi

Volume 5: Managerial Marketing: The Early Years

Edited by: Can Uslay

Volume 6: Managerial Marketing: Current Thought

Edited by: Rajendra S Sisodia

Volume 7: Organizational Buyer Behavior

Edited by: Arun Sharma

Volume 8: Relationship Marketing

Edited by: Atul Partvatiyar

Volume 9: Research Methods

Edited by: Balaji C Krishnan

Autoren/Hrsg.

Krishnan, Balaji C.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Volume Introduction: Introduction to Research Methods - Balaji C Krishnan
Thoughts on Research Methods
An Empirical Study of the Scientific Styles of Marketing Academics (with Siew Meng Leong and Chin Tiong Tan)
Seven Commandments for Users of Multivariate Methods
How to Get the Most Out of Multivariate Methods
The Multivariate Revolution in Marketing Research
Survey Research
Impact of Questionnaire Length, Follow-up Methods and Geographical Location on Response Rate to a Mail Survey (with A. M. Roscoe)
Impact on Asking Race Information in Mail Surveys
Follow-up Methods, Questionnaire Length and Market Differences in Mail Surveys (with A. M. Roscoe and D. Lang)
Factor Analysis
Factor Analysis in Marketing
Using Factor Analysis to Estimate Parameters
Other Multivariate Methods
Canonical Correlation and Marketing Research (with Johnny Johansson)
Cluster Analysis and Its Applications in Marketing Research
Intertechnique Cross-Validation in Cluster Analysis (with A. M. Roscoe and W. Howell)
Application of Multivariate Techniques
Measurement of Multidimensional Brand Loyalty of a Consumer
A Factor Analytical Model of Brand Loyalty
Perspectives of Other Scholars
An Early view of Jag the Methodologist - Don Lehmann
A Commentary on Jagdish Sheth’s Methodological Contributions - Dawn Iacobucci
Commentary from an Admirer from “Far Above the Cayuga’s Waters” - Vithala R. Rao
Balaji C Krishnan Interviews Jagdish N. Sheth
Jag Sheth’s views on Research Methods – Then and Now

Über Autor(innen)

Krishnan, Balaji C.
Balaji C. Krishnan is an Associate Professor in the Department of Marketing and Supply Chain Management, Fogelman College of Business and Economics, University of Memphis, USA. He is also the Director of MBA Programs.