Inside the BBC and CNN

Managing Media Organisations
1. Auflage 2000
ISBN: 978-0-415-21322-6
Verlag: Taylor & Francis

Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 234 mm, Gewicht: 367 g

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived "dumbing down" of programming.
Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

Zielgruppe

Professional

Autoren/Hrsg.

Küng-Shankleman, Lucy

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Presse & Journalismus
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Radio- und Fernsehindustrie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Introduction; Chapter 1 What is organisation culture?; Chapter 2; Chapter 3 The mass paradigm fragments; Chapter 4 ‘Serving the nation’; Chapter 5 The ‘Mouth of the South’ and his ‘Chicken Noodle Network’; Chapter 6 Continuous revolution; Chapter 7 Reinventing the news; Chapter 8 ‘Part of the British way of life’; Chapter 9 ‘Underdogs and outsiders’; Chapter 10 Reithianism versus Birtism; Chapter 11 Adrenaline; Chapter 12 A special case?;

Über Autor(innen)

Lucy Küng is Project Manager at the Institute for Communications and Media at the University of St Gallen, Switzerland.