An Explorative Study in Healthcare
1. Auflage 2018,
224 Seiten, Gebunden, Book, Format (B × H): 160 mm x 241 mm, Gewicht: 4912 g
Reihe: Progress in IS
Verlag: Springer-Verlag GmbH
Künne Online Intermediaries for Co-CreationThis book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.
In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.
Weitere Infos & Material
Introduction.- Theoretical Framework.- Empirical Study 1: Identifying Online Innovation Intermediaries in Healthcare.- Empirical Study 2: Exploring Online Innovation Intermediaries in Healthcare.- Chapter V - Empirical Study 3: Organizational Adoption of User Innovation Inputs.- Discussion and Conclusion.