Kumar Ravindran / Garg Mastering Social Media Mining with R

Extract valuable data from your social media sites and make better business decisions using R
1. Auflage 2025
ISBN: 978-1-78439-967-2
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 248 Seiten

Extract valuable data from your social media sites and make better business decisions using RKey Features - Explore the social media APIs in R to capture data and tame it
- Employ the machine learning capabilities of R to gain optimal business value
- A hands-on guide with real-world examples to help you take advantage of the vast opportunities that come with social media data
Book DescriptionWith an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages, making it easier to carry out your ETL tasks. Along with this, its data visualization packages help users get a better understanding of the underlying data distributions while its range of "standard" statistical packages simplify analysis of the data. This book will teach you how powerful business cases are solved by applying machine learning techniques on social media data. You will learn about important and recent developments in the field of social media, along with a few advanced topics such as Open Authorization (OAuth). Through practical examples, you will access data from R using APIs of various social media sites such as Twitter, Facebook, Instagram, GitHub, Foursquare, LinkedIn, Blogger, and other networks. We will provide you with detailed explanations on the implementation of various use cases using R programming. With this handy guide, you will be ready to embark on your journey as an independent social media analyst.What you will learn - Access APIs of popular social media sites and extract data
- Perform sentiment analysis and identify trending topics
- Measure CTR performance for social media campaigns
- Implement exploratory data analysis and correlation analysis
- Build a logistic regression model to detect spam messages
- Construct clusters of pictures using the K-means algorithm and identify popular personalities and destinations
- Develop recommendation systems using Collaborative Filtering and the Apriori algorithm
Who this book is forIf you have basic knowledge of R in terms of its libraries and are aware of different machine learning techniques, this book is for you. Those with experience in data analysis who are interested in mining social media data will find this book useful.

Autoren/Hrsg.

Kumar Ravindran, Sharan

Garg, Vikram

Fachgebiete

• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein