Strategies to Measure and Maximize Profitability
E-Book, Englisch, 280 Seiten, eBook
Reihe: Palgrave Executive Essentials
ISBN: 978-3-031-43296-5
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
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Weitere Infos & Material
1.Overview of Customer Engagement.- 2. Customer Valuation Theory.- 3. Customer Engagement Value.- 4. Brand: “What Do You Think of Me?”.- 5. How Much are your Customers Worth?.- 6. When Brand Value Meets Customer Value.- 7. What’s the Word Out There?.- 8. Hey, Have You Heard About This?.- 9. We Need Your Help!.- 10. Engaging with Customers in a Multi-dimensional World.