Kuperman Running Effective Marketing Meetings

A how-to guide to run marketing meetings that teach, inspire, and change how you and your team work
1. Auflage 2025
ISBN: 978-1-78300-019-7
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 50 Seiten

Key FeaturesBook DescriptionAs a marketing professional you will spend a lot of time in different types of meetings and knowing how to properly plan, prepare, conduct, and follow up to these meetings are critical skills to have. Not every meeting is the same and each type of marketing meeting has its own challenges. Be ready to tackle your marketing meetings and learn how to get the most out of them. Running Effective Marketing Meetings is a how-to guide for both the junior and experienced marketing professional. By covering the most common types of marketing meetings, reviewing best practices, and sharing practical advice, this is your go-to resource for getting better at collaborating with the marketing team in an effective and practical manner. In this book you are exposed to the different types of marketing meetings you are likely to encounter in most organizations, and we walk you through the typical process for planning and conducting your meetings. Then we review follow-up best practices and how to get started running your own marketing meetings. The collaborative nature of most marketing meetings requires some special considerations: how do you present the meeting topics? How do you keep the team involved? What are some techniques you can use to elicit participation? What tools can you use during and after the meeting? In Running Effective Marketing Meetings we explore all these issues and more in detail so that you can get the skills you need to run effective marketing meetings.What you will learn - How effective marketing meetings are conducted Tips for engaging the team and eliciting participation Discover how to make your meetings fun and transform them into learning opportunities Avoid common pitfalls when running your meetings Best practices for conducting marketing meetings that work Key steps to ensure your marketing meetings are successful Ways to properly follow-up after your meetings
Who this book is for

Autoren/Hrsg.

Kuperman, Daniel

Fachgebiete

• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein

Über Autor(innen)

Kuperman Daniel :

Daniel Kuperman has over 10 years of marketing, product marketing, and marketing management experience in addition to many years of experience as a management consultant for Fortune 500 clients. He has worked with companies of all sizes including several startups in helping them plan and execute marketing campaigns and programs. As a passionate marketer, he has presented at conferences, written articles, and regularly posts on his blog at www.effectivemarketer.com. Daniel currently leads product marketing for Axcient, a cloud-based provider of disaster recovery and business continuity services. He lives in Mountain View, CA, with his wife and two children. Follow him on Twitter at @danielkuperman.