Design Management

Organisation and Marketing Perspectives
1. Auflage 2017
ISBN: 978-1-138-64806-7
Verlag: Routledge

Buch, Englisch, 274 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 660 g

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management.

This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.

With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.

Autoren/Hrsg.

Lalaounis, Sotiris

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

TABLE OF CONTENTS

- Introduction: Design Management and the Creative Economy

- Design Research: Framing the design problem and identifying design opportunities

- Incorporating design thinking into the organisational DNA

- Strategic design management: Developing the design strategy

- Understanding individual and organisational creativity

- Organising for design innovation: Organisational paradoxes and ambidexterity

- Human experiences and design management

- Human-centred design: Co-creation and design management

- Design consultancies as professional service firms

- Conclusion: Leading through design

Über Autor(innen)

Sotiris T. Lalaounis is an Associate Professor in Brand and Design Management and Deputy School Education Director at the University of Bristol Business School, UK. Sotiris earned his PhD from the Centre for Creative Industries at Glasgow Caledonian University. His research interests include organisational tensions and paradoxes in the creative economy. He has published in Creativity and Innovation Management, European Management Journal, and The Design Journal. Sotiris is the author of Design Management: Organisation and Marketing Perspectives, and Strategic Brand Management and Development: Creating and Marketing Successful Brands, both published by Routledge.