Buch, Englisch, 274 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 680 g
Organisation and Marketing Perspectives
Buch, Englisch, 274 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 680 g
ISBN: 978-1-138-64806-7
Verlag: Taylor & Francis Ltd
This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.
With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
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TABLE OF CONTENTS
- Introduction: Design Management and the Creative Economy
- Design Research: Framing the design problem and identifying design opportunities
- Incorporating design thinking into the organisational DNA
- Strategic design management: Developing the design strategy
- Understanding individual and organisational creativity
- Organising for design innovation: Organisational paradoxes and ambidexterity
- Human experiences and design management
- Human-centred design: Co-creation and design management
- Design consultancies as professional service firms
- Conclusion: Leading through design