Marketing 5e

5th Auflage
ISBN: 978-0-19-907992-6
Verlag: Sydney University Press

Buch, Englisch, 512 Seiten, Format (B × H): 208 mm x 277 mm, Gewicht: 1270 g

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester.

Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts

Autoren/Hrsg.

Lamb, Charles W

Lamb, Prof. Charles W.

Hair, Joseph F

Hair, Prof. Joseph F.

Mcdaniel, Carl

McDaniel, Prof. Carl

Boshoff, Christo

Boshoff, Prof. Christo

Terblanche, Nic

Terblanche, Prof. Nic

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing