Next-Gen Communication Design Fundamentals

Bridging Graphic Design, Advertising, and Social Media
1. Auflage 2027
ISBN: 978-1-041-11963-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 276 Seiten, Format (B × H): 156 mm x 234 mm

In Next-Gen Communication Design Fundamentals, Robin Landa presents a comprehensive framework for contemporary communication design, emphasizing that no design challenge exists in isolation.

Communication design exists within an interconnected ecosystem—where brands, causes, and organizations engage audiences across platforms, from posters and branding to social media campaigns and immersive storytelling. Through real-world examples of essential design—brand identity systems, posters, advertising campaigns, and experiential storytelling—Landa explores how design captures attention, conveys meaning, and drives cultural and social impact. This book delves into how design sparks thought, evokes emotion, and shapes behavior, inspiring readers to approach their craft with purpose, creativity, and integrity.

Far more than a how-to guide, this book provides the tools and perspectives needed to excel in a contemporary dynamic landscape. Whether you're a university design student, educator, or creative professional in communication, advertising, or graphic design, this book prepares you to navigate an era where every touchpoint contributes to a larger narrative—where communication design is inherently interconnected with advertising, digital media, and cultural influence.

Zielgruppe

Undergraduate Advanced and Undergraduate Core

Autoren/Hrsg.

Landa, Robin

Inhaltsverzeichnis

Introduction  Part I: Foundations  1. 360° Communication Design 2. Connecting with an Audience 3. Idea Generation 4. Thinking Creatively  Part II: Visual Language  5. Form 6. Typography in Context and Practice  Part III. Communication Design in Practice  7. Cover Design 8. Poster Design 9. Branding and Identity Design 10. Social Media Design 11. Advertising and Experiential Design 12. Positive-Impact Design 13. Design on Your Own Terms  Part IV: Futures  14. Next-Gen Communication Design

Über Autor(innen)

Robin Landa is a distinguished professor at Kean University and a globally recognized expert in creativity, design, and advertising. She has received numerous accolades, including the AIGA 2025 Steven Heller Prize for Cultural Commentary, and is recognized by the Carnegie Foundation as one of the “Great Teachers of Our Time.”