Buch, Englisch, 436 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 709 g
Reihe: European Advertising Academy
Buch, Englisch, 436 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 709 g
Reihe: European Advertising Academy
ISBN: 978-3-8349-4290-6
Verlag: Gabler, Betriebswirt.-Vlg
Zielgruppe
Researchers and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Advertising Content, Appeals, and Execution.- Corporate Responsibility, Social Issues, and Advertising.- Social Media, Online, and Mobile Advertising.- Product Placement.- Gender, Children, and Advertising.- Consumers, Companies, Brands, and their Relationships.